Upskill yourself and your team to help drive better business performance and ROI
Knowing the latest benchmarks and innovations within digital marketing is a must – but having the knowledge and skills to implement new technologies, software and campaign planning is just as vital. Gaining digital skills is a continuous effort and you should always be ready to learn more and upskill yourself or your marketing team.
At Smart Insights we have a huge library of digital marketing resources to upskill yourself and your team to help you become great marketers.
We recommend you start reviewing your options for skills development with our free marketing skills development guide and template. It can be used for annual development or performance reviews between managers and team members, and then reviewed during the year. Individual employees can also use it independently for their own development.
Alongside this, we also offer all our members (free and paid) a personalized learning plan to help benchmark their skills. This also provides recommendations on the areas, channels, and tactics that need to be improved.
Our personalized learning plan is another great member’s tool that helps identify gaps in knowledge and helps improve digital marketing for you and your business. It gives tailored recommendations across the RACE Planning Framework to make sure you get the most out of all our resources and know exactly where you need to improve.
We also have a capability grader that helps benchmark business performance and suggest recommendations for improvements across a range of channel marketing.