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The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely

In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic, Clubhouse, a new social media site, focusing on an audio experience, entered Beta with around 1500 members. It was already being valued at $100 million dollars and it didn’t even have a website. Members trickled in through the year and then in December, it experienced hockey stick style growth. According to Backlinko, Clubhouse now has 6 million users at the time of writing (Feb 21), that’s up from 600k just two months ago.

Clubhouse marketing stats

Searches for “clubhouse app” have increased by 99x over the last 6 months according to Exploding Topics (below). They are up over 3250% over the last 90 days. …

Marketers face their own particular challenges when it comes to digital marketing for financial services

It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested? It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing. Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself. And now, let’s get…

A content marketing productivity tool for faster content marketing

[caption id="attachment_23960" align="alignleft" width="257"] Little Bird - a great way to find and learn about key people online fast[/caption] If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your time during the different stages of the content marketing continuum, and  improve your return on content marketing effort (ROE). After years working as a publisher, I’ve now got a new job as a startup CEO, managing a content marketing agency, as well as doing the digital marketing for a…