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PPC

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Newaz Chowdhury

My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing.

I project manage our SEO projects and make sure that we send out our monthly reports on time. I also manage our social media. I do a variety of things, including business development.

LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I originally had a background in Economics. It's an interesting subject but it's a job field that doesn't make me happy. I did some soul searching and found marketing to be fun, creative and rewarding! I'm…

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry or marketing channel in order to stay ahead of your competition. However, it can be difficult to find the digital marketing research you need to help inform your digital strategy. We first curated these stats in 2017, but during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources, which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_blog_banner_cta]

SEO statistics 2019

Total site visits produced by organic search…

A scientific approach to writing paid search ads can be beneficial to creating effective ads

The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient while writing quality and catchy ads. A scientific approach to writing paid search ads can be beneficial to creating effective ads for yours or your client's site. Below I explain the steps to take to follow a scientific approach for PPC. [si_guide_block id="71497" title="Download our Free Resource – Google Analytics Fast Start - 10 mistakes to avoid" description="This Free guide brings together a series of common mistakes that we have seen made by both experienced and new Google Analytics alike, grouped into 10 easily identifiable areas."/]

Use science when in a situation of uncertainty

Conversion optimization is what inspires advertisers. Before creating a PPC ad that brings your target…

There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown

The online space is getting highly competitive with every passing month, especially when it comes to e-commerce. Even though a good way to attract traffic is pay-per-click advertising, it’s very budget-demanding, which means you have to be very creative and careful when creating your Google Ads campaigns. Fortunately, you don’t need to rack your brain over new creative ideas to make your advertising campaign successful. With enough competitive intelligence, you can use your competitors’ experience to give yourself the upper hand. Luckily, there are a lot of ways to find powerful optimization ideas, improve your ads’ performance and keep up with the latest marketing changes. [si_guide_block id="59581" title="Download our Premium Resource – Inbound Marketing Quick Wins template" description="Ou…