Is your IT/High Tech business competing online?

With so much competition, you need to stand out

  • Digital disruption has accelerated innovations in voice-controlled digital assistants
  • You need to be visible to existing and your future potential customers, instill trust in your IT/high tech brand, and once converted, engage them to retain them and promote advocacy.

The RACE Growth Process is a tried-and-tested methodology to support the growth of IT/High Tech businesses.

  • Apply a planned approach to your IT/high tech company’s marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
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Voice technology is only one aspect of a rapidly-evolving tech sphere

As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems. While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict. [si_guide_block id="28640" title="Download our Premium Resource – Q4 2018 online marketing statistics compilation" description="To save you time in searching for the latest, most reliable online marketing benchmarks, our compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance…

The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions

During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters of national interest. After all (so the campaign explained) one could never be sure of who was eavesdropping. In recent years, the rise of ‘listening robots’ has been precipitous, including Google’s Assistant, Amazon’s Echo device, and Apple’s Siri-activate HomePod. Triggered by ‘call names’ (for example, Siri), they offer useful hands-free assistance on everything from checking the weather and travel, to selecting music from a personal playlist. In the Case of Alexa, things are set to take what many would consider a sinister development by adopting a far more ‘hands-on’ attitude A recent Amazon patent suggests the voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them…

Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers?

At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It's no surprise, since this is one of the biggest trends in tech, with 50+ million voice assistants due to ship in 2018 as I showed in my last article on smart speaker forecasts. We're also seeing emerging research on how consumers are interacting with these speakers which is useful for marketers and brands who are working out how they can potentially interact with audiences. In this article, I share some of the latest consumer research from Google. Here is their research summary. I found the figure that 70% of queries to the Google Assistant are natural language since this shows the increasing importance of optimising…

Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018

With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights the likely future popularity of these new devices:

The research shows that in 2017, the Amazon Echo devices were the most popular, but with Google Home devices already accounting for around a quarter of sales; an impressive start since they weren't available throughout the year. The prediction considers all the available options from the more established Amazon Echo variants, Google Home assistants, plus Apple's anticipated Home Pod and the Microsoft phone. Although the report is titled 'smart speakers' this is a bit of misnomer since Amazon recently released the Amazon Echo Show which still has speakers true, but is an Echo with…