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Is voice search a rising trend for Gen Z mobile users?

By Carolanne Mangles 25 Sep, 2017
Essential
Mobile marketing strategy

Chart of the day: How is the future of search being affected by voice command?

Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'.

With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO.

The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?'

Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand.

Voice command on mobile search

In a recent report, Millennials and Gen Z differ in their usage of voice search.

Voice command is more popular with Gen Z mobile users in Europe (25%), the Middle East and Africa (25%), and North America (32%) than Millennials.

However, voice search proved to be more popular with millennials in Asia Pacific (32%), and Latin America (23%).

What does this mean for marketers?

Make sure you know the age and location of your ideal audience in order to effectively target them using technology they are using. By integrating conversational keywords into your mobile UX and SEO strategy, it is possible you will be able to reach more Gen Z users in Europe, Middle-East and Africa, and North America. Whereas brands targeting Millennials in Asia Pacific and Latin America are going to be more successful using voice search.

By Carolanne Mangles

Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter

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