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Customer journey analysis

Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy

Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year. As you already know, marketing trends get outdated fast. Effective marketing strategies five years ago might be recipes for failure today. Therefore, you need to consider the key trends in 2020 and apply them to your digital marketing strategy. This way, you can stay ahead of your competitors and capture more leads and customers. [si_guide_block id="148741" title="Download our Free Resource – Future of marketing report" description="This report highlights five core drivers of future marketing success needed in the omnichannel marketing world."/] Without further ado, here are six key trends in 2020 and how you can apply them…

Chart of the Day: Personas, Journey mapping, AB testing, VoC or NPS, which do you use?

From our research on managing digital marketing it's clear that there is a major challenge for many marketers of creating integrated strategies and communications plans. From a customer point-of-view there is also likely to be a poor experience if their customer journeys are unclear or restricted by the inability of brands to integrate their communications and experiences. Since improving your customer journey can be one of the most effective ways to boost online leads and sales, we asked respondents which analysis techniques their businesses were using to research and improve the effectiveness of their customer journey. You can see that using customer personas and customer journey mapping has become a popular approach which is great to see. Improved focus on customers can only be a good thing, both for businesses and…