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Learning Paths

Define Digital Value Proposition​

Learn how to craft a powerful Digital Value Proposition (DVP) and how this differs from a brand proposition

Module purpose

Ultimately, businesses compete by offering different customer or brand propositions to their audiences as products and services.

In this module, we look at a technique to extend these propositions, to become more useful to our customers which will improve all these brand metrics: Brand awareness, brand familiarity, brand favorability and brand purchase intent.

We will explore the 6Cs as a simple tool to review your DVP, and we’ll look at how to benchmark how competitors communicate their DVP on their websites.

How is the Learning Path structured?

  • Objectives
  • Digital Value Proposition (DVP)
  • The 6 Cs of customer motivation
  • Communicating your DVP using the website
  • Different types of DVP
  • Using analytics to review the appeal of your DVP
  • Summary

Learning Objectives

  • Distinguish the difference between a brand proposition and a digital value proposition
  • Benchmark digital value propositions by reviewing different website elements
  • Review the strength of an organization’s digital value propositions

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This module is in the Digital Experience Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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