Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization?
While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization (CRO) is enormous and cannot simply be substituted with any other form of content.
Similarly, infographics also have a strategic place in digital marketing and present great prospects for CRO in 2019. In this article, we will discuss how certain content marketing practices and infographics play a role in optimizing your website’s conversion rate.
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Conveying your message
"You can’t sell anything if you can’t tell anything" - Beth Comstock
Text content has the power to send your message in a diverse range of styles,…
What graphic design assets do you need for marketing campaigns and how do you make it easier to create them?
Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier.
To make a campaign successful, it is important to take into consideration various factors. You need to think about the different ways of presenting unique features of the product or service you want to sell. You should also not forget about offering and presenting special offers or discounts that will encourage customers to convert.
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Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads
"We don't need SEO. We use Adwords. It works better for us."
I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic.
Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch.
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An example of using an infographic to explain a proposition
We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers.
If we think about the purpose of infographics in content marketing in the context of our Content Marketing Matrix, they can and most often are aimed at raising awareness at the top of the funnel where they encourage sharing through a viral effect (either emotional - top-left in the matrix) or rational (bottom-left). But they can also be used further down the funnel (right-side) funnel to educate contacts about the benefits of a product category or service and explain a company's service. That's the purpose of this example which we received by email rather than social media (these type of infographics are…
A checklist of 10 best practices for creating infographics for marketing
You'll be all to familiar with infographics, so I won't bore you with an explanation. Some argue that infographics can only be about data visualised (charts, comparisons, Venn diagrams, graphs, flow-charts etc). Suffice to say that we believe the term covers more than just that and includes any graphics that explain something, a concept for example. For us, if it's visual, useful or entertaining and sharable, it's an infographic!
We used that approach for our Content Marketing Matrix infographic and the inbound marketing process which aren't classic data infographics, but we got good feedback that they were useful and they were shared.
So this is how Dave Chaffey and I see it, here is our checklist for creating the perfect marketing infographic. I've also written a follow-up on promoting infographics.
We will illustrate it with extracts…