[si_monthly_campaign_blog_cta_banner id=160469][si_guide_block id="6160" title="Download Premium Member resource – Google Analytics setup audit" description="This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for…
This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely.
Unfortunately, the majority of marketing teams are not closely tracking the results of their efforts. A survey from LinkedIn found that just 39% of B2B marketers were confident that their ROI measurements were accurate!
By conducting marketing strategy audits, your team can effectively assess their efforts, find current weak spots, and discover solutions for better results in the upcoming year.
But which types of audits are necessary to properly evaluate your strategy and improve it for the future?
One major mistake that many marketing teams make is…
Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit tricky.
Because quality is subjective, of course, and while one person may enjoy one particular style of content, another may find it too long, not relevant enough or simply uninspiring.
Then, of course, you have Google. The Holy Grail of search engines. Everyone wants their content to rank highly on the site that receives over 63,000 searches every second.
That’s around two trillion searches per year by the way.[si_guide_block id="11668" title="Download our Individual Member Resource – SEO strategy audit checklist" description="This SEO strategy audit checklist gives you a comprehensive list of activities to grade your organization against. By completing this checklist every three/six months, you'll be…
Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its growth targets.
The digital marketing landscape is ever-evolving, with strong new trends emerging time and again. Voice search is one of the prominent trends coming to the forefront. The reason is obvious - users love the convenience of searching by saying the search terms rather than typing them.
With the voice search trend set to grow even bigger, embracing voice search becomes imperative for every business. To benefit from voice search, there are SEO innovations to be put in place. But before delving deeper into optimization strategy, let us talk about the basics.
As the name suggests,…
My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing.
I project manage our SEO projects and make sure that we send out our monthly reports on time. I also manage our social media. I do a variety of things, including business development.LinkedIn | Website
What is your background in Marketing, and how did you come to be in the position you are in now?
I originally had a background in Economics. It's an interesting subject but it's a job field that doesn't make me happy. I did some soul searching and found marketing to be fun, creative and rewarding! I'm…