From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing.
As a search engine marketer, it’s safe to say that the internet underpins everything that you do. Whether it’s launching a new social media marketing campaign or performing an overhaul of your SEO strategy, there are many important factors that can determine how well your website ranks on search engines.
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An increasingly competitive market is a clear marker of just how important it is to perfect your search engine marketing approach. To…
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler
It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot.
As nice as that sounds, I’m sure you’re dreading the thought of creating lots of content and tackling the technical side of SEO for multiple web pages for years to come.
You’re not alone. It’s one heck of a commitment…
… or is it?
Because, actually, things have changed and you might be in luck.
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler for business owners and digital marketing managers everywhere.
In this post, I’m going to reveal why. I’ll discuss why…
How to optimize your content for Google’s ever-changing search results
Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. In order to gain as much visibility as possible on Google for your business or brand, you need to keep on top of these changes and work out how best to optimize your website for the ever-expanding opportunities (and challenges) that Google Search presents.
As Dave Chaffey pointed out in his Chart of the Day from July on the incredible shrinking organic SERPs, these updates and additions of features to the search results can often mean that the standard organic listings that as marketers and SEO professionals we have always focused on are pushed further and further down the page.
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Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales
SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the results pages of Google (and Bing etc). When you first starting out with your SEO strategy you need to research keywords, identify your target keywords, write the content, generate links and even after all that you still may not appear in the SERPs due to Google's reluctance to tell anyone how it actually works. Which is why SEO remains a unique challenge for B2B marketers.
But if you get it right you may find that Traffic Generation is less of an issue and you need to focus on turning that traffic into leads…
Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them.
Think about your own information searches online. You use words and alter them, add to them or remove them to better refine the results you receive. Having a search engine optimisation strategy for your business helps to provide a structured approach to identifying the words that your customer and prospects use to then position your products and services to meet their needs. This is achieved by improving your visibility in search engines for the most relevant queries that people are using. If you are interesting and relevant enough, they may take an action to find out more.
Using an industrial b2b example, the mining products company Atlas Copco, we can see how a structured approach to on page optimisation can pay dividends.
Keywords are critical as they…