Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing
2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that its Google Home product would be able to place orders of essential items for consumers in the US.
A user can place orders just by asking Google Home to do it, with the only interface being natural speech. This is the ultimate UX experience. Now it's as easy to get Google to pick up some shopping for you as it is to ask your better half if there is any milk left.
Google home will send your order to participating retailers, who can then fulfil it. Google has announced it is partnering with major retailers such as Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath…
Wearable technology trends and the future of digital selling
Until what seems like very recently, wearable technology has remained on the fringes of consumer consciousness, with most people unsure what to make of it. 'What’s the point in moving the user interface two inches from my pocket to my wrist?' people rightly ask. 'But I’m terrible at multitasking, those glasses will just be another distraction…' Although wearables still have yet to gain widespread popularity, interest is stirring and 2015 may just be the year it turns a corner.
According to a recent report from Juniper Research, wearable advertising spend is estimated to reach just $1.5 million this year, but by 2019 is expected to hit a slightly more impressive $68.7 million. That’s a huge new market, and one that online marketers would do well to embrace.