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Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy

Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year. As you already know, marketing trends get outdated fast. Effective marketing strategies five years ago might be recipes for failure today. Therefore, you need to consider the key trends in 2020 and apply them to your digital marketing strategy. This way, you can stay ahead of your competitors and capture more leads and customers. [si_guide_block id="148741" title="Download our Free Resource – Future of marketing report" description="This report highlights five core drivers of future marketing success needed in the omnichannel marketing world."/] Without further ado, here are six key trends in 2020 and how you can apply them…

Two major trends in email must not be ignored: interactive email and automation.

For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to take the risk of branding your entire online presence as “retro,” to be competitive, you must use the latest email technology.

What is Interactive Email?

To create an interactive email, a developer uses HTML and CSS to create radio buttons, forms, live counters, tabs and other interactive elements typically used on web pages. These interactive emails are now being dubbed “mailable microsites,” and the name fits perfectly. These emails act just like a micro website where users can move from “page to page” using tab and radio buttons to traverse the content and even convert directly within the email. These mailable microsites are being created using techniques such as punched card coding which effectively…