Having a digital marketing strategy is more important in 2023 than ever. Book a free personalized consultation to start building your RACE strategy today

Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers

In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them more value than other, more traditional forms of online content (blog posts, infographics, etc.). According to research from the Content Marketing Institute, 43% of B2B marketers use webinars platforms, and 55% use webinars as a key content distribution vehicle. Ascend2, meanwhile, has found that webinars are the second most effective type of gated content resource for lead capture purposes, trumped only by download offers, and Demand Gen Report has found that along with research reports and emails, webinars are the most effective tactics for lead nurture.

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As more competitors on the landscape compete for keywords and "airspace", it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community

Marketing has come a long way since those smoky days in the Mad Men-style advertising board rooms. It has, at one point or another, revolved around each medium that has engaged us as humans, from newspapers and radio to television, and now, the internet and social media. What we used to call "traditional marketing" (the direct mail and radio/TV advertising) has now morphed into "digital marketing," a way to reach people where they are: online. Digital marketing these days covers a wide swath of channels: search engines, social media, and email, among others. [si_guide_block id="5676" title="Download our Free Resource – Free digital marketing plan template" description="This popular digital marketing strategy template will give you a structure for applying the Smart Insights RACE…

Have you tried using webinars yet? What tools are you using to host and promote your webinars?

Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me to put together a Quick Win for their website – and it’s all about webinars, from how to set goals for webinars to finding ideas and topics and to promoting your webinar. If you’re interested in learning more about how webinars can help you improve results for your business, make sure you check it out!

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It covers literally every aspect of planning and promoting webinars so that once you’ve…