Smart Insights research

Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors

Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, being able to anticipate and respond, fast, to changes in the market can mean the difference between make or break in a challenging environment. And, when it comes to managing customer experience, haven't we all seen some rapid changes? "Recessions inevitably lead to changes in consumer spending and demand for products and services." - Dr. Dave Chaffey As Dr. Dave Chaffey asserts in our recession-beating marketing tactics for growing your business guide, changes in consumer spending require marketers to 'prioritize marketing activities with the biggest potential'. After all, to survive this recession, marketers need to make strategic decisions to outpace their competitors and acquire and retain valuable customers. [si_guide_block id="151279" title="Download Free…

Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation

More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get your digital transformation strategy right, first time. That's we're here to guide you through it. Discover the success factors for creating a digital transformation strategy to grow your business, read-up on the implementation process for your digital transformation next steps, and explore our latest digital transformation research.

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Why create a digital transformation strategy?

Our research shows that today many businesses are realizing the imperative for digital transformation; to compete in digital marketing data and technology, a structured process of digital transformation is needed. The need for transformation is particularly strong in larger, international brands and organisations that…

Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA).

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