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What do you need to include in your Wordpress SEO checklist?

Why do so many people still use Wordpress? Wordpress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of use and saves time and money, especially when compared to developing a custom website. Wordpress has also the biggest number of integrations, plugins and security options. It is a perfect place to start blogging and test some of your ideas online. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/]

Why you should care about SEO?

A lot of publications nowadays refer to SEO, as an "old-school way" of doing things. Many brands prefer to invest in Facebook,…

Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website

Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy. As a site owner, you want your website to drive traffic and engage prospects. But it takes time and experience to hit organic search results and you have lots of other issues to solve at the moment. So, you launch a PPC campaign for your e-commerce website, hoping for fast results… but nothing has happened. [si_guide_block id="5739" title="Download our Premium Resource – Google Ads strategy guide" description="Use this guide to review your approach to Paid Search and improve the ROI you can achieve from Google Ads Campaigns - All in 7 practical steps."/] Perhaps, not exactly nothing. Your traffic levels and click-through rate (CTR) were probably both quite promising in the beginning.…

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored

Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…

Reaching the first page isn’t enough anymore, you need to place your business in the #1 position

Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you aware of the SEO tactics and requirements to take you to the top? After all, if you aren’t generating enough clicks, you’re not generating sales. The following data should show you why a powerful SEO strategy for your e-commerce website is necessary. Around 44% of online shoppers initiate their search through a search engine. According to the data provided by the US Department of Commerce, in 2015, the e-commerce sales per year reached $341.7 billion, which is a 14.6% increase from that of 2014s $298.3 billion. Furthermore, the data also stated that online shopping accounted for 7.3% of the total retail sales in 2015, as compared to 6.4% in 2014. Updated data for …

Position tracking for small businesses made easy through SEO tools

Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee that you're going to use the internet, and this fact has made it even more important to know how to use SEO to drive visitors to websites and front doors. Thankfully, because of how connectivity is so widespread, there's no dearth of tools to support the SEO efforts of business owners.

The features you need

Nowadays any small business or online agency can run their own SEO campaigns or take on projects on behalf of other companies. SEO has come a long way since the black-hat days of keyword stuffing, though; working your website up the search results ladder into that coveted top spot requires a steady hand on the tiller and…

Here are some SEO Tactics that will be sure to help improve your ranking

Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog Previously, we have rated the best tools for digital marketing overall, but we wanted to drill down to review the best services for SEO and content marketing to help readers this year.

[si_guide_block id="70611" title="Download Expert Member resource – Essential Digital Marketing Tools" description="This guide will…

How to make the most out of SEO tools to increase your internet presence

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the Google can take your business from zero to hero pretty quickly. So all of us digital marketers try our very best to achieve the coveted page 1 rank for a high-volume keyword. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimization (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

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