5 techniques to use SEO data to make better content marketing decisions
Did you know that 91% of marketers use content marketing as an approach in their organizations?
It’s clearly gaining momentum.
But not all is sunshine and roses.
The same survey also showed that 48% of marketers believe that their content marketing strategies are either average, fair, or poor.
Image via SEMrush
That brings us to the question:
What can marketers do to drive content marketing ROI?
The answer lies in leveraging SEO data.
To create an effective content marketing strategy, marketers need to take a closer look at their SEO insights.
In this article, let’s take a look at how you can amplify your content marketing efforts through SEO insights.
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps
Making better use of organic search has become particularly important in the 2020 pandemic where many businesses don't have the budget available to put into Google Ads or social ads. The gap analysis technique we will explain in this article is powerful in identifying new opportunities to increase organic traffic.
Since search engines first became popular, search engine marketing has offered a fantastic way for businesses to grow awareness and sales as people search for their products and services. What better point in time to reach your target audience if they have a defined need?
This recent marketing channel benchmark from search analysis service Brightedge shows that across different B2B sectors, both organic and paid search are major traffic drivers.
How to rank higher on Google and what to do if your traffic suddenly drops
Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit tricky.
Because quality is subjective, of course, and while one person may enjoy one particular style of content, another may find it too long, not relevant enough or simply uninspiring.
Then, of course, you have Google. The Holy Grail of search engines. Everyone wants their content to rank highly on the site that receives over 63,000 searches every second.
That’s around two trillion searches per year by the way.
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One of the best ways to keep people on your website longer and build up trust and conversions is through great content
Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give people a reason to stick around for longer so they can ultimately convert. One of the best ways to keep people on your website longer and build up trust and conversions is through great content.
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In this blog post, I’m going to show you how to leverage content to keep people on your website longer.
Why it’s important to keep people on your website for…
Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company
Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the keyword research and content creation tasks to one of your subordinates? Would you like to turn all of this into a standard operating procedure that can be used over and over again?
In this post, I'm going to walk you through an overview of a very specific process that can be used by e-commerce companies for their SEO and content marketing. At the end of the post, I'll point you to a number of pre-made standard operating procedures that you can easily download for customization and use within your e-commerce business so that you can more easily convert your target audience into customers.
Content marketing strategy
Content marketing that makes use of SEO should…
Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website
Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy.
As a site owner, you want your website to drive traffic and engage prospects. But it takes time and experience to hit organic search results and you have lots of other issues to solve at the moment. So, you launch a PPC campaign for your e-commerce website, hoping for fast results… but nothing has happened.
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Perhaps, not exactly nothing. Your traffic levels and click-through rate (CTR) were probably both quite promising in the…
One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO
SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, and so on. Yet you can make an argument that the most challenging part of the process is keyword research.
Keyword research is the foundation of all successful content creation. Think of keywords as the poles upon which you pitch the tent of your content. Once you find the right keywords, you’ll be able to create content that ranks.
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From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing.
As a search engine marketer, it’s safe to say that the internet underpins everything that you do. Whether it’s launching a new social media marketing campaign or performing an overhaul of your SEO strategy, there are many important factors that can determine how well your website ranks on search engines.
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An increasingly competitive market is a clear marker of just how important it is to perfect your search engine marketing approach. To…
Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers
Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers. It relies on measurable, tangible metrics that result in leads and sales, not vanity metrics and other insights that won’t bring in sales or real value.
While it is not just about Google, it’s important to remember the search engine giant’s stance on local SEO: "nearly two-thirds of smartphone users are likely to purchase from companies that customize online information to a user’s location," which is something we simply cannot ignore.
Local SEO works through emphasizing core topics…
Sharing content early or deleted pages still indexing can affect your site rankings. Here's how to remove your content from Google
Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when we are asked this question:
"How can I remove my site, or a part of it, from Google?"
If you’re scratching your head trying to get yourself to rank higher, this question might puzzle you. Although, your being here implies you’re actually scratching your head for the opposite reason.
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For the uninitiated, there are a number of reasons why you might want to delist your content from Google, including: