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One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO

SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, and so on. Yet you can make an argument that the most challenging part of the process is keyword research. Keyword research is the foundation of all successful content creation. Think of keywords as the poles upon which you pitch the tent of your content. Once you find the right keywords, you’ll be able to create content that ranks. [si_guide_block id="5762" title="Download our Individual Member Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting…

From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing.

As a search engine marketer, it’s safe to say that the internet underpins everything that you do. Whether it’s launching a new social media marketing campaign or performing an overhaul of your SEO strategy, there are many important factors that can determine how well your website ranks on search engines. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/] An increasingly competitive market is a clear marker of just how important it is to perfect your search engine marketing approach. To…

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog Previously, we have rated the best tools for digital marketing overall, but we wanted to drill down to review the best services for SEO and content marketing to help readers this year.

[si_guide_block id="70611" title="Download Expert Member resource – Essential Digital Marketing Tools" description="This guide will…

One of the best ways to keep people on your website longer and build up trust and conversions is through great content

Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give people a reason to stick around for longer so they can ultimately convert. One of the best ways to keep people on your website longer and build up trust and conversions is through great content. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="This guide gives recommendations for marketers responsible for managing and improving content marketing who want to develop a more strategic approach."/] In this blog post, I’m going to show you how to leverage content to keep people on your website longer.

Why it’s important to keep people on your website for…

Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers

Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers. It relies on measurable, tangible metrics that result in leads and sales, not vanity metrics and other insights that won’t bring in sales or real value. While it is not just about Google, it’s important to remember the search engine giant’s stance on local SEO: "nearly two-thirds of smartphone users are likely to purchase from companies that customize online information to a user’s location," which is something we simply cannot ignore. Local SEO works through emphasizing core topics…

Sharing content early or deleted pages still indexing can affect your site rankings. Here's how to remove your content from Google

Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when we are asked this question: "How can I remove my site, or a part of it, from Google?" If you’re scratching your head trying to get yourself to rank higher, this question might puzzle you. Although, your being here implies you’re actually scratching your head for the opposite reason. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] For the uninitiated, there are a number of reasons why you might want to delist your content from Google, including: Some information…

What do you need to include in your Wordpress SEO checklist?

Why do so many people still use Wordpress? Wordpress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of use and saves time and money, especially when compared to developing a custom website. Wordpress has also the biggest number of integrations, plugins and security options. It is a perfect place to start blogging and test some of your ideas online. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/]

Why you should care about SEO?

A lot of publications nowadays refer to SEO, as an "old-school way" of doing things. Many brands prefer to invest in Facebook,…

Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website

Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy. As a site owner, you want your website to drive traffic and engage prospects. But it takes time and experience to hit organic search results and you have lots of other issues to solve at the moment. So, you launch a PPC campaign for your e-commerce website, hoping for fast results… but nothing has happened. [si_guide_block id="5739" title="Download our Premium Resource – Google Ads strategy guide" description="Use this guide to review your approach to Paid Search and improve the ROI you can achieve from Google Ads Campaigns - All in 7 practical steps."/] Perhaps, not exactly nothing. Your traffic levels and click-through rate (CTR) were probably both quite promising in the beginning.…

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored

Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…

Reaching the first page isn’t enough anymore, you need to place your business in the #1 position

Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you aware of the SEO tactics and requirements to take you to the top? After all, if you aren’t generating enough clicks, you’re not generating sales. The following data should show you why a powerful SEO strategy for your e-commerce website is necessary. Around 44% of online shoppers initiate their search through a search engine. According to the data provided by the US Department of Commerce, in 2015, the e-commerce sales per year reached $341.7 billion, which is a 14.6% increase from that of 2014s $298.3 billion. Furthermore, the data also stated that online shopping accounted for 7.3% of the total retail sales in 2015, as compared to 6.4% in 2014. Updated data for …

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