Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA).

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Google has released the new Speed Report in Search Console – what is it, how do you use it, and what’s so great about it anyway?

Following several screenshots teasing the release of the new Speed Report in Search Console, Google has finally released an ‘experimental’ beta version. The report enables users to assess the speed of their site’s URLs quickly and accurately. You can find it beneath the ‘enhancements’ tab:

The advantages of Search Console’s new Speed Report

Prior to the release of this report, speed testing was a troublesome task. SEOs and site owners have been reliant on third-party tools, masses of PageSpeed Insights tests, or complex Big Query requests to test page speeds. The new Speed Report improves on these tools in a number of ways. [si_blog_banner_cta]

Ease of use

One of the main perks of Search Console’s Speed Report is that…

Great new visual design and usability, but no long-term data (yet)

There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days. Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven't you can read about the benefits here and see Google's summary of the new search console features. I was also interested to see whether there would be any new reports or insights which were available.…