Google Digital Marketing Tools

Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA). [si_guide_block id="6160" title="Download Premium Member resource – Google Analytics setup audit" description="This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for your business."/] In…

Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'

This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing. New research reveals that fewer women are now in executive roles in marketing and advertising companies. Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour. Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds. We've got more info on all of these news stories below in this week's roundup.

Google launches new data control features

Google has…

Take an hour to create your profile and your business will look much better in search results

It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available for half a decade. Some would say it’s an essential element of your digital marketing strategy – but up to 56% of local retailers have failed to do this bit of SEO housekeeping in a period when we’ve all been busy with the gold rush of social media presence. Another reason for putting it off is that it may seem like a complicated thing to do. For small business owners who do their own SEO, the stats and admin offered by various services are alien to the creative business instincts that drive them to get started in the first place. However, it’s actually very easy to set up a…