Business owners must be careful to abide by the laws of various countries when tracking customer data online

The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce income through sales. In its broadest sense, any collection of information from the computer or device used by a website visitor that identifies them can be considered marketing information. [caption id="attachment_134955" align="alignnone" width="640"] [Image Source][/caption]Privacy policies are required to disclose what information a website or app will track and collect from the visitor. In recent years those policies have drowned in legalese and the consumer data…

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers

The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that over half (50.7%) of US marketers believe that new tech leading to changes in behaviour is the marketing trend that people need to pay attention to over the next 12 to 18 months. Technology like voice assistants, as well as continuous changes to social media, offer a range of opportunities to target new audiences or offer easier ways to shop. However, each technological advance brings with it a unique set of challenges that marketers also need to deal…

A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted

Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted. Digital marketing, by its very nature, involves the collection, use and dissemination of personal information, in one form or another. The recent onslaught of data privacy legislation has left marketers scratching their collective heads as to what "personal information" means nowadays and how they can comply. Interestingly, very similar considerations have the Federal Trade Commission calling on Congress to enact federal privacy legislation that balances consumers' concerns with business' need for clear rules of the road. How has all of the legislative activity actually impacted digital marketers?  How is it likely to do so moving ahead? [si_guide_block id="99357" title="Download…

How quickly and precisely you respond after an online security incident determines whether you retain customers

Many small business owners think it won't happen to them. They're too small, and hackers only seek out big targets like banks, insurance companies or big-box stores. Unfortunately, when it comes to a cyber attack, the size of the business doesn't matter. It's likely not if you'll suffer an attack, it's when. With anti-virus software and firewalls in place, a small business can feel a certain sense of security. But attacks and data breaches can still happen. Many reports suggest the likelihood is on the rise. So, if you own a small business and your website or data is hacked, what can you do to restore and regain your customers' trust? This may come as a surprise, but the way in which your business responds (hopefully with resilience) to an attack may mean more…

Marketing strategy can use privacy as a strength, not a weakness

There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU on May 25th, which has heightened consumers’ concerns about privacy. When you look at recent incidents such as Facebook and Cambridge Analytica, companies have been alerted to ensuring that regulations are met and revenue is not affected. In this article, I’m going to look at ways that businesses can see data privacy regulations as a marketing tool. I’ll include good and bad examples to help drive some points home. [si_guide_block id="37500" title="Download Premium Resource – Managing Customer Data to Improve Marketing ROI" description="Improve marketing data management to compete through insight"/]

Let’s look at an example of where the response to privacy by marketing, perhaps goes too far,…

Be proactive not reactive: Five simple steps to protect your brand reputation from future cyber attacks

On Friday 12th May, a global coordinated ransomware 'attack' began, affecting thousands of large and small private and public sector businesses. The attacks most high-profile victim, the NHS, suffered incredibly by way of operational business functionality, but also by way of business reputation. Cybersecurity firm Secarma are warning businesses, large and small, that prevention is key to avoiding future attacks, and according to research from the Kaspersky Lab, 90% of businesses underestimate the threat of malware to their business continuity and brand reputation. A cyber attack on a business can be hugely detrimental to the longevity of that business. According to IBM, small and mid-sized organisations are hit by 62% of all cyber-attacks, and unfortunately, the US' National Cyber Security Alliance reported that 60% of small businesses are unable to sustain their…

Crawl, walk, run: three steps to establishing an effective DMP

As digital marketers we're all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million in additional revenue, whilst bad or poor quality data costs organisations as much as 10-20% in revenue. Although Big Data is no longer a new area of interest for marketers, the constant change in trends and focus mean that we must always stay up to date, if not one step ahead, of the trends to ensure we hold a competitive advantage. Just consider the sheer complexity of data-related terms: I recently attended a data-driven marketing event run by the Omnicom Group which gave me the opportunity to look at some of the insights and trends from those working at the…

The Privacy Shield is a great opportunity for brands to win back consumer trust

The estimated $250 billion occurring annually in trans-Atlantic digital trade spells growth and opportunity for media and technology companies on both sides. However, there’s a lot of red tape involved in the ownership and transmission of sensitive consumer data. With the European Court of Justice striking down the 15-year Safe Harbor agreement last fall, citing fundamental differences in the handling of private information and legality concerns, the U.S. and the European Union have established a new data privacy agreement. Privacy Shield is meant to ensure that sensitive data is secured to EU standards before being submitted to corporations based in the U.S, all of which must agree annually to the terms provided in the directive. From traditional media houses to live event companies, the industry’s responsibility to safeguard its customers’ data and privacy is now paired with legal obligation.

Better Data Management Will…

GDPR Summary - Part 1 - On your marks, get set, go!

Companies and organisations that use data at the centre of their sales and marketing activities – and that’s just about everyone reading this blog - will be impacted by the forthcoming EU General Data Protection Regulation (GDPR).

Yesterday (Monday 15 June), the European Council of Ministers gave its strongest signal yet that it was prepared to negotiate the detail of the GDPR with the European Parliament in order to try and reach agreement by the end of 2015.

Agreement between the European Parliament, Council of Ministers and European Commission now looks like a distinct possibility in November/December 2015 after which there’ll be a two-year transition period before sanctions begin to bite.

However, as the blogosphere went into overdrive, many critics were sceptical that this could be achieved in a 6-month time frame given that both sides will…

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