The potential for online retail growth on desktop and mobile devices
It's interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. The overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 10% of sales in the US and 18% in the UK, but with sustained growth.
This summary of Ecommerce growth statistics uses several sources for comparison. We will update it through 2020.
November 2019 update - new worldwide sales forecasts from eMarketer
The latest ecommerce growth forecast from eMarketer suggests that globally ecommerce sales will increase to 16% of all sales in 2020. This is an increase of 19%.
This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for ecommerce are declining, although they are still positive.
US E-commerce sales - November 2019 update
The US Government has been cataloguing the trend of percentage of ecommerce sales for many years. The overall percentage of sales is not as high as might be expected.
US E-commerce sales currently average out at 10.5 percent of total sales
Note that the U.S. Census data counts cooked food, auto sales/repair, and vehicle fuel as part of retail, which understates the U.S. online share of retail compared to European estimates which exclude these.
2019 update - Centre for Retail Research
The Online Retailing: Britain, Europe, US and Canada research report from the Centre for Retail Research shows that the retail online retail sector is the main driver of growth in European and North American retailing.
E-commerce growth rates in other countries
The Emarketer report also compares growth between the top 10 countries ranked by ecommerce sales, showing that China now surpasses the US and UK.
UK IMRG data
The IMRG-Cap Gemini Index is only available for members who include the largest UK E-commerce and multichannel brands. It's useful for seeing sector-specific trends. Their most recent update, for example, shows these levels of growth:
• UK online retail sales in October 2019 reported year-on-year growth of +6.3%
• Month-on-month performance reported +6.4%
• Excluding travel and ticketing retailers, the market growth was a healthy +9.2% year-on-year
• Home was the top performer with +13.6% YoY growth
• Menswear and Womenswear struggled during October with negative growth