Channel

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on…

With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table

While we're adjusting to taking everything online (yes, it really does seem like there is a place for everything in this new physically distant world), as a digital marketer I am finding myself paying particular interest to the roles of different marketing channels in today's internet of things: "Q) How many engineers does it take to change a light bulb? A) Depends on whether or not that lightbulb is connected to WiFi - Arielle Pardes, wired.com" Although lightbulb marketing isn't something we specialize in at Smart Insights (yet?), I do recommend having a mental run-through of your marketing channels, and whether there's anything you've seen in the last few weeks that you…

120+ content delivery and marketing channels that marketers need to manage today

The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant marketing channels for a company. It's not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations.

List of all marketing, service, delivery and transactional channels

Here is my initial list of channels, you can see I have categorised each channel. Please review the channel list and let me know if key channels are missing. I'm hoping this will be a comprehensive list that can be used…