With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table
While we're adjusting to taking everything online (yes, it really does seem like there is a place for everything in this new physically distant world), as a digital marketer I am finding myself paying particular interest to the roles of different marketing channels in today's internet of things:
"Q) How many engineers does it take to change a light bulb?
A) Depends on whether or not that lightbulb is connected to WiFi
- Arielle Pardes, wired.com"
Although lightbulb marketing isn't something we specialize in at Smart Insights (yet?), I do recommend having a mental run-through of your marketing channels, and whether there's anything you've seen in the last few weeks that you…
120+ content delivery and marketing channels that marketers need to manage today
The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant marketing channels for a company. It's not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations.
List of all marketing, service, delivery and transactional channels
Here is my initial list of channels, you can see I have categorised each channel. Please review the channel list and let me know if key channels are missing. I'm hoping this will be a comprehensive list that can be used…