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87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy

New research has revealed that the majority of the British public wants stricter rules around political advertising. Facebook's political ad transparency tools saw a failure a few days before the UK general election, removing a large number of political ads. Falling audiences are seeing media prices increases as more brands go digital. Twitter has announced that it is exploring a decentralized social media network model with the creation of a new independent team. YouTube has updated its harassment policy, introducing stricter rules and harsher punishments in a bid to make the platform a safer place. We've looked at all the details in our news roundup.

UK public wants stricter rules on political advertising

Following weeks of political…

Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research from Vodafone has revealed that the office is not the place for creative individuals, with many saying they are more productive when working flexibly. Facebook is making sure that those who break its rules face real-world consequences, starting with a company and two individuals who are accused of creating malicious adverts on the platform. [si_blog_banner_cta] YouTube has provided an update on its efforts to reduce the spread of misinformation and borderline content, just in time for the 2020 US election campaigns to heat up. Finally, Facebook has introduced two new…

Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok

Following the addition of a new Speed Report in Google Search Console, Google has announced that it is set to start adding warning badges to sites with slow load speeds as a signal to users. This could ultimately lead to other 'badges' rewarding sites that offer good experiences. Facebook is aiming to make donating and fundraising on its platforms easier ahead of the holiday season by releasing several new tools. A new report has found that consumers don't believe that big brands or social media influencers have any credibility and that they support social issues purely for profit. New data reveals that spend on traditional TV advertising is declining with more people switching to streaming services. However, this could provide some…

Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app.

Facebook is no longer as indispensable as it once was, with an increasing number of people saying it is the app they most consider quitting. Throughout the last two years, it has fallen from being the most important app in the majority of markets to one that is failing to keep its audience. As well as people getting rid of their accounts as part of a digital detox, younger audiences are turning to new social media platforms rather than Facebook. Although this means more people opting for Facebook-owned apps like Instagram and WhatsApp, it shows just how volatile the world of social media and apps currently is. [si_blog_banner_cta] We’ve taken a look at AudienceProject’s new app and…

Twitter VP reveals new features for 2020, Pinterest posts positive Q3 results, Facebook reveals Groups data breach, YouTube launches new desktop look

This week's marketing news mostly revolves around social media platform updates. To start with, Twitter's VP of Design and Research has revealed five new features that could be added to the platform in the new year. Pinterest has posted its Q3 results, which show massive growth in active users and revenue, showing that the platform is going from strength to strength. Facebook reveals an issue with data from its Groups, which is likely to lower trust in the platform even more. Finally, YouTube is launching a new look for its homepage for desktop and tablet users, which should improve usability. We've explored all of these stories in detail with this week's roundup.

Twitter VP announces new features for 2020

Usually, we don’t get a…

Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics

The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years. On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same. A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts. Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used. Finally, Facebook has updated its video ad metrics to make…

Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated

Google has announced changes to third-party pixels on YouTube, which will be rolled out next year. Quarter 3's Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets. Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions. Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions. Get all the details with this week's news roundup.

Google removing pixel tracking from YouTube

Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog,…

Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts.

Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform. A new survey of chief marketing officers has revealed that premium digital media provides the best ROI for companies. TikTok has come under fire as it is revealed that it is using Creators' videos for advertising purposes without informing them. Facebook seems to be testing new layouts for those uploading multiple images to one post. We've got more info on all of these stories below.

Twitter announces ad targeting ‘data bug’

Twitter has admitted that it has been using data submitted for security reasons to target ads. In a statement released by…

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions

Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate? YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity. New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor. Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content. Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options

Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to launch a probe into Google's advertising dominance in a bid to stamp down on anti-competitor behaviour. Programmatic advertising revenues in Europe saw a huge 33% increase in 2018, with display and video ads seeing good growth. Google has expanded existing digital advertising options for more campaign types to allow for great flexibility for advertisers. Get all the details on these stories with this week's news roundup.

Facebook launches new public figure tools

Facebook has launched new tools aimed at public figures in a bid to help influencers…