Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app.
Facebook is no longer as indispensable as it once was, with an increasing number of people saying it is the app they most consider quitting. Throughout the last two years, it has fallen from being the most important app in the majority of markets to one that is failing to keep its audience.
As well as people getting rid of their accounts as part of a digital detox, younger audiences are turning to new social media platforms rather than Facebook. Although this means more people opting for Facebook-owned apps like Instagram and WhatsApp, it shows just how volatile the world of social media and apps currently is.
We’ve taken a look at AudienceProject’s new app and…