Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated

Google has announced changes to third-party pixels on YouTube, which will be rolled out next year. Quarter 3's Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets. Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions. Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions. Get all the details with this week's news roundup.

Google removing pixel tracking from YouTube

Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog,…

Social Media Essentials: Facebook hit a new milestone, Instagram lets you reply live streams and Messenger just got more fun

Firstly, Happy Social Media Day! This day, launched by Mashable eight years ago to recognize and celebrate social media’s impact on global communication. The way social networks impact our personal and professional lives is far greater than many would have anticipated. Each week there are new updates and developments in social media, opening up new opportunities for businesses. To celebrate all things social, here are 6 updates we saw happen this week that could help inform your social media strategy and help keep you up-to-date with what's happened in the world of social media.

1. Facebook community-building tools

Facebook has rolled out some great new tools for group admins that will help them manage their groups more effectively. The aim of rolling out theses changes are to help group admins…

Facebook reactions to roll-out worldwide after testing

Importance: [rating=4] Recommended link: Bloomberg article announcing roll-out and explaining the approval process

What's the change??

You may remember that this change was first mooted back in the early Autumn - Marie Page covered the new alternative Facebook Reactions in her Smart Insights post where she showed how Facebook were testing these different Emojis to supplement Likes. Facebook had tested a 'dislike' button but it was thought that this would generate too much negativity. So, after testing, Facebook Reactions has now been fixed as a Like button alternative that comes in the form of six emoji with the following sentiments: Angry, Sad, Wow, Haha, Yay and Love. This change will have a HUGE impact in terms of the number of online consumer interactions each day, and it will affect Facebook…

A reminder of Facebook's changes during October

Since a relative lull of announcements about new developments in August and September Facebook has been busy with releasing a bunch of updates since and some are well worth knowing about. The biggest from an advertiser perspective is the launch of Lead Ads and Facebook retail listings, but the one that will get the most media coverage once rolled out is the so-called Dislike or “Emotion” buttons. Local business verification is also an important one for many brands. Here’s a quick roundup with links to articles that explain the topic in more depth.

Facebook Lead Ads

Lead Ads look like other Facebook ads except that when you hit the call-to-action button you stay on Facebook with a Facebook form collecting the customer data. This is particularly useful on mobile as it reduces the load time an external page is likely to suffer and enables Facebook to auto-fill many…