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Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy

Discussion of web design in companies who don't know the power of a strong landing page still often focuses on the homepage. But savvy companies who are effective in their traffic building know that many visitors reach the site on other landing pages. These include both standard website page templates like category or product pages and custom landing pages dedicated to maximizing the conversion of leads when using inbound marketing techniques like SEO, Google Ads, and social media to drive visitors to a site. Whether you use standard page templates or dedicated landing pages will depend on your sector. For retailers or travel companies, it's impractical to create bespoke landing pages for each category and product. However, for business-to-business service and Software-as-a-Service (SaaS) businesses, dedicated pages are still commonly used to maximize conversion. In other…

Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert

Paid campaigns are considered to be the best choice if you want to drive quick results, as they really do get those results. However, paid ads aren't all about simply bidding on the right keywords. There are some other things you need to. Making people click through your ad is just a small part of the whole marketing process. The next thing they face is your landing page – a web page you should create for the purposes of your advertising campaign. The effectiveness of this page will influence whether or not you achieve your business goal. Quality landing page creation doesn’t require titanic efforts but it does need some research. The approaches you have to use will depend on your target audience and the…

How to make your landing pages generate more revenue

Do you want to sell more? Or capture relevant targeted leads? Then you need to work on your landing pages to ensure they are working hard enough for you. Today we are going to talk about landing page optimization tips. More specifically we are going to talk about the steps we can take to improve conversions after a visitor has landed on your target page. We want to get him to take the step we have identified as the goal for that particular landing page. To be able to measure conversion, we first need to identify what conversion is in the first place. According to this Google AdWords page: Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you…

Examples of applying proven techniques to create higher converting landing pages

Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you referrals. Well, the term ‘good landing’ page is relative. Hence, we will get more accurate in our post and talk about a high-converting landing page, which is our definition of a great landing page. In this post, we will talk about the importance of a landing page giving different statistics as proof while including data-driven tricks for landing page designs in 2016. In brief, here is what you should expect to find: Important landing page statistics you should know in 2016 Causes of low landing page conversion rates Proven ways of boosting your landing page conversion rate

Important Landing Page Statistics You Should Know In…

Home page examples featuring simple persuasive designs for desktop and mobile experiences

Creating simplified, focused Landing Page is a standard approach for digital campaigns, particularly for engaging a prospect to get ROI their first visit from Google AdWords. But more and more savvy brands are applying the principles of landing page design to their home pages and optimising them by testing to see whether Less is more! An early sign of this trend was from two presentations I listened to way back in May 2010 at theEmetrics Marketing Optimisation summit. Craig Sullivan of Autoglass and Michael Gulmann of Expedia explained how they have boosted conversion through simplifying their home designs as a results of AB and multivariate testing.  Since then, the increase in smartphone usage and popularity of responsive and adaptive web design has given a further reason to simplify home pages. We're not saying this is true in all cases. More complex product offerings may demand a more…