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How can machine learning enhance your digital marketing strategy?

The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots, it’s important to know what the technology is, where it’s going, and what impact it will have on digital marketing as a whole. This article will explain these concepts as well as share some tips on how to adapt to machine learning. [si_guide_block id="87369" title="Download Business Member resource – Machine Learning Briefing" description="Explains how businesses can harness AI with a focus on marketing automation and email marketing."/]

The Growth and Popularity of Machine Learning and AI

Machine learning is, in fact, not new to the tech world. It first appeared as a concept back…

3 SEO techniques not to use and 3 recommended techniques to take advantage of Google's RankBrain

Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because RankBrain isn’t really even an algorithm update, it is actually a part of the current version of the algorithm named “Hummingbird” which dates back to a 2013 launch. With Hummingbird, Google started paying a lot more attention to an entire search query rather than just the keywords. The mission of Hummingbird is to understand the overall context of a sentence and not just specific words. RankBrain takes this effort several steps forward. Why is RankBrain creating such a noise? The answer is partly because…