Chart of the week: People are happy to trust a paid ad if it seems to provide the answer they are looking for

A third (33%) of people will click on a paid search ad because it directly answers their search query. According to new research by Clutch, people are happy to trust a paid ad if it seems to provide the answer they are looking for, showing that addressing popular search intent with your paid ads could pay off.

Why do people click on paid ads?

Some 26% are likely to click on a paid search ad because it mentions a brand they are familiar with. This implies that brand trust is almost as important as whether an ad is answering the search query, as users are expecting that brand to provide the answer they…

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Newaz Chowdhury

My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing.

I project manage our SEO projects and make sure that we send out our monthly reports on time. I also manage our social media. I do a variety of things, including business development.

LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I originally had a background in Economics. It's an interesting subject but it's a job field that doesn't make me happy. I did some soul searching and found marketing to be fun, creative and rewarding! I'm…

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