Generate results with our brand-new marketing tools

Content audits

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences

We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used for content ideation, i.e. to brainstorm future content ideas to generate leads, nurture prospects, encourage sharing and generate backlinks for SEO. It's a key part of our strategic approach to content marketing detailed in our 7 Steps to developing a content marketing strategy guide. Since we created it eight years ago it's been shared many times and has inspired many 'mashups' in different formats as this Google search shows; great to see it's been useful! I think the CMM is a powerful mindtool for marketers since it's a content mapping tool, structured to help you think through…

We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from

This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely.

Unfortunately, the majority of marketing teams are not closely tracking the results of their efforts. A survey from LinkedIn found that just 39% of B2B marketers were confident that their ROI measurements were accurate!

By conducting marketing strategy audits, your team can effectively assess their efforts, find current weak spots, and discover solutions for better results in the upcoming year.

But which types of audits are necessary to properly evaluate your strategy and improve it for the future?

Let’s discuss.

SEO Audit

One major mistake that many marketing teams make is…

Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness

Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but to improve your content to make it more valuable to your business AND your audience, we recommend a complete 360-degree content audit covering all aspects of content effectiveness. Our content audit is different since it helps you get more value from your content by improving each of these crucial elements of content effectiveness: SEO – increase rankings and technical quality of content for SEO Content coverage – a traditional inventory of types of content to identify new content needed. Impact of content on leads and sales by integrating Google Analytics data and reviewing UX to make improvements to calls-to-action. Content mapping to personas through the customer journey. Audience opinions and feedback…

By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back

Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit. In 2019, blogs really matter. The better your blog is and the better it performs, the more success your online business will have. For example, blogs improve your relationship with your customers, and they also boost your SEO efforts. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] The problem is that there might be content that’s holding you back. By performing a content audit, you can find the content that’s working and the rogue…

A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles

As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to good use? If you’ve been around for a while, you likely have older articles and blog posts that are neither bringing you traffic nor amplifying your brand. At the same time, you also probably have some "superstar" content that makes up a chunk of your traffic profile. And in-between, you have a handful of middling content pieces that never quite reached their full potential. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] Removing, redirecting or improving this content can set you up to win new business in…

Audit your content and SEO with our mindtool to get more from your content marketing

One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert visitors to lead or sale. Yet, the tools that are available within analytics to help us visualize and optimize our content haven't really changed since I've been involved in digital marketing. If you dig into the Behaviour reports in Google Analytics you still see long lists of Top Content and Landing pages to try to interpret. Using Content Groups in Google Analytics can help simplify by grouping related content. Although you can sort the lists, it's not easy to identify which content is performing well and can be enhanced and which is under-performing and which…