SEO made simple: A quick look
What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy.
No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it is a set of good business practices, guidelines that steer web designers and content creators in the right direction.
Direction which leads to memorable user experience through smooth site navigation and content that provides real value, be it for entertainment or educative purposes. Of course, there is lots of value stored for the site owner as well.
When the right SEO strategy – on and off page – is applied, the ranking inevitably rises, increasing site exposure and organic traffic. The latter translates directly into more business, as SEOtribunal stats…