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FREE MEMBERS' GUIDE Digital transformation

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Newaz Chowdhury

My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing.

I project manage our SEO projects and make sure that we send out our monthly reports on time. I also manage our social media. I do a variety of things, including business development.

LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I originally had a background in Economics. It's an interesting subject but it's a job field that doesn't make me happy. I did some soul searching and found marketing to be fun, creative and rewarding! I'm…

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Bunie Anyaegbunam

Florence is a tech startup that helps freelance nurses find shifts through the use of a website. By bypassing recruitment agencies, nurses are able to earn more and find work that fits around their lifestyle.

My role is managing the complete marketing mix. We use multi-channel marketing including social media (paid and organic), email, content, AdWords and offline events LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

By building my own websites. Marketers are great at talking up their skills but I was able to secure this role by building my own WordPress sites and figuring out ways of driving traffic and getting…

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Lee Wilson

I head up the SEO department at the UK top 10 search and digital marketing agency Vertical Leap. I've been in this role since 2010 and can be found writing expert commentary online tied to SEO, marketing, start-ups, and all things digital.

LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I started off in-house within the financial services sector and spent around 7 years leading the digital and direct-marketing department, helping the company grow into international markets.

After that, I set up and ran my own Ltd company providing website marketing, online content and website design. After a…

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Erwan Derlyn

First of all, thank you Nadine and the Smart Insights team for having me on Marketing Minds. It’s truly an honour to be featured here alongside other inspiring marketers.

I’m Erwan, I was born and raised in France but I live in Stockholm (Sweden) where I work as an Independent Digital Marketing Consultant. I help startups with a range of services including Facebook and Instagram ads, SEO and content marketing, but also best practices training and workshops. When I’m not consulting, I’m also an author for France’s leading innovation and digital magazine and work on a side-project which is a real estate startup simplifying how people search, compare and book co-working spaces in Stockholm. LinkedIn |…

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Sharlene Lopez I am the founder of a branding agency that supports health tech startups define their purpose and grow their tribe for long-term sustainable growth. I am passionate about creating a world that is inclusive and equal. Eye catcher works with brands to achieve this. We empower founders and impassion teams to fulfil the brand's mission through mentoring, building bold brands, and crafting change-making communications. LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I have worked in many aspects of marketing, from promotional marketing to sales, to research to communications. I am CIM trained but the best education has been over 20 years…

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Lesley Bambridge I’m Lesley, founder of We Mean Business London, we make big brand marketing accessible for startup budgets

What is your background in Marketing, and how did you come to be in the position you are in now?

15 years in FMCG brand building, heading up brands such as Lucozade, Aquafresh, Ferrero Rocher, Kinder Surprise. I set up my own consultancy business 2 years ago to help pass on the skills and techniques of brand building to startups with an emphasis on supporting women & entrepreneurs - the 'We' in We Mean Business.

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The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Melanie Palmer I work at Exo Investing, as the Head of Growth. Exo is a new digital wealth manager which takes a purely data-driven approach to create individual portfolios for private investors, rebalancing each portfolio daily. We launched 2 months ago so whilst my role was initially focussed on audience research, planning and working with the team to build out the go-to-market strategy, my key focus now is to create a testing strategy to ensure we can efficiently learn about our audience and hone our proposition to reach product-market fit.

What is your background in Marketing, and how did you come to be in the position you are in now?

I actually have a…

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

David Vallance I'm the Head of Content at a car leasing startup called LeaseFetcher, where I manage a distributed team of writers to produce on-site copy, marketing content and reviews.

What is your background in Marketing, and how did you come to be in the position you are in now?

I come from a writing background. I studied English Literature at university and worked as a freelance copywriter during my studies. After I graduated, I landed an in-house copywriting gig with a digital agency. That progressed to a content marketing role and then to a content marketing manager position.

Over the years, I developed my general marketing skills and specific content skills to a position…

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Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments