Marketers face their own particular challenges when it comes to digital marketing for financial services
It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested?
It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing.
Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself.
And now, let’s get…
Research shows purchase uplift from social sharing and reviews
What is the value of social sharing online? How does it impact sales? Can I charge more if my product has a highly perceived value? Sharethis and Paley Centre for Media conducted a research stud research sharing behaviour amongst 6,000 consumers, that helps answer these questions. It's a piece of companion research to the infographic we shared recently, asking what prompts online sales? It gives more evidence of the impact of social proof where social sharing and reviews of products or of a brand as a whole give reassurance to purchasers about buying a product or service. This new research shows that the impact of social proof on retail buys is significant, it concludes that:
'Content sharing can influence consumers more than price and brand, and motivate people to spend 9.5% more', according to the research.'