Marketers face their own particular challenges when it comes to digital marketing for financial services

It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested? It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing. Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself. And now, let’s get…

Why social media customer care is important in retaining loyal customers and positive brand awareness

With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart digital marketer can do to stand above the noise to build and keep their network of buyers: social media customer care, or SMCC. Although most business owners today are familiar with the concepts of digital marketing and customer relations management (CRM), the concept and successful application of SMCC isn’t quite as widespread. In light of ever-increasing volumes of competing brands getting online, the wiser business owners should be shifting their attention to reaching out to their customers when it matters the most, addressing their questions, problems, and concerns.

Social Media Customer Care (SMCC) vs. Customer Relations Management (CRM)

According to the information from this data sheet by UK Website Builder, brands send an…

Do your social media priorities align with these key social media trends?

In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live. Social media platforms have reached a 37% worldwide penetration, and 73.91% of all internet users are social media users. Irrespective of who your target audience is, there’s no ignoring social media as a marketing channel. Social media marketing has evolved rapidly, during its existence. When Facebook was launched, simple posting, even once a day, would yield businesses massive reach and impact. Today, organic post reach is at an all time low, and declining. With the crowd of new users on social networks, platforms like…

The social media from brands you see is only the tip of the iceberg. Over 90% of social is 1:1

A new report from Spredfast shows how massive the disparity is between how much content you see posted by brands on social media and the vast amount of 1:1 social media customer care they are constantly involved in. They studied the fourth quarter activity and performance of 50 major brands for their 'state of social' study. One of the most interesting finding in the research is how much of big brand's social content is 1:1 interactions rather than broadcasting to the whole followership.

1:1 Vs 1: many

The research examined every tweet from top brands accounts and sub-accounts (e.g. @ebay and @AskEbay), a total of 1.3 million pieces of content. The results show quite how critical social customer care has become. Overall, 93% of tweets in 2015 were not meant to be seen by…

Manage negative comments effectively and leverage positive ones to protect and promote your brand

Research shows that 3 out of every 4 consumers rely on social networks to guide purchase decisions while nearly 85% of them read up to 10 online reviews before they can trust a brand. Going by these statistics, it is absolutely important for you as a brand to pay close attention to mentions, comments and reviews on social media and deal with them effectively.

It all begins with listening

Unless you have a system in place to keep track of all the comments and mentions about your brand, managing them effectively is going to be an uphill task. Here are 5 tools to help you monitor your mentions and comments:


Hootsuite allows you to keep a tab on specific keywords and hashtags…