Quick Wins

How to build a successful LinkedIn advertising campaign

Learn how to use LinkedIn Ads effectively so you get the best quality leads for the lowest possible cost.

This Quick Win is designed for B2B marketers including business owners and marketing managers who are looking to generate high-quality leads from LinkedIn but lack the know-how. If your business is dependent on appealing to different members of the buying unit i.e. people in specific companies with a specific role and demographics you’ve come to the right place.

This guide will provide you with a step-by-step approach to using LinkedIn ads to raise your profile among the key decision makers, and attract high quality leads in your niche or industry. It has been designed to help you get your advertising up, running and optimized within a number of days, and without burning through your advertising budget.

What will I learn?

You will learn how to:

  1. Target the right decision makers and filter out any ‘time wasters’
  2. Create ads that drive your audience to desire what you offer
  3. Manage your bidding so that you get the best quality leads at the lowest price
  4. Optimize your campaign so that you are continuously improving your results
  5. Effectively monitor your ad performance so you can accurately track the success of your campaign

This Quick Win guide is designed to make an immediate impact so that you have increased visibility in your target market, attract potential sales leads, and are seen as the go-to exert by your target market.

How is this Quick Win structured?

The quick win is divided into six main sections:

  1. Understanding the LinkedIn ad formats
  2. Setting up your ad message and creative, ensuring they’re relevant to your audience
  3. Ensuring you find the right target audience
  4. How to set up the correct bidding for your ads
  5. Tracking and optimizing your campaign
  6. Additional sponsored campaigns you can run: Lead ads and video ads

About the author

Danny Bermant

With 18 years’ experience in digital marketing, Danny is one of the UK’s top social media experts, helping companies generate new business through their social media presence.

He has a particular interest in the financial services and healthcare sectors, although he has worked with many other sectors too.

Danny teaches social media strategy with the Chartered Institute of Marketing and is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition.

He has been published widely on social media strategy, including these resources from Smart Insights: The Smarter LinkedIn Marketing Guide, The Managing Social Media Marketing Guide, The Influencer Outreach Guide – How to convert brand influencers into brand advocates, and The Video Marketing Guide.

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 41 other quick wins.

Already an Individual or Business member?
Login here

How to build a successful LinkedIn advertising campaign



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE