Quick Wins

How to get quality backlinks

Learn techniques and strategies to increase relevant links from other sites and boost your site’s organic traffic

In this Quick Win, we will show you how you can attract high-quality backlinks that give your website the authority it needs to increase organic (free) traffic.

What will I learn?

The most powerful quality signal you can provide a search engine is called a backlink. Simply put, this is a link to your site from another site. Search engines see this as a recommendation, with more weight placed on links from relevant, authoritative sites and pages. Like word-of-mouth, you can’t directly control what people say about your business. It’s up to you to give them something positive and valuable to tell others. The same is true regarding backlinks.

The guide will teach you:

  • How hyperlinks have changed as SEO has evolved
  • What a great backlink looks like
  • How to use list posts, guides, infographics, and other forms of content to earn backlinks
  • What learn earning tactics don’t demand newly-created content

How is this Quick Win structured?

This Quick Win is structured into five main sections:

  1. What are backlinks?
  2. Anatomy of a quality backlink
  3. Types of content that attracts quality backlinks
  4. Three proven link building strategies
  5. Six little-known ways to build links without creating content

About the author

Lyle Laaks

Lyle Profile

Lyle Laaks is a full-stack marketer with an impressive depth of knowledge. His ability to understand core consumer motivators and communicate complex ideas simply has given him the reputation as a highly effective marketer. This, coupled with his affinity for tech and a love of learning has given Lyle the ability to help people from a cross-section of industries scale their businesses through digital marketing.

Individual membership badge icon Individual
Business membership badge icon Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 55 other quick wins.

Already an Individual or Business member?
Login here
Guide cover image

How to get quality backlinks



Get Access to Quick Wins


What are Quick Wins?

Quick Win illustration

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

Quick Win checklist illustration

A checklist approach means you can save your progress and return to where you left it at any time.

Quick Win video illustration

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Quick Win worksheet illustration

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

Partner company logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

Individual membership illustration

10 essential toolkits
For use by one person only

Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
+
Capability Grader
+
Personalized Learning Plan
+
Quick Wins+
+
Comprehensive e-learning

LEARN MORE

Business membership

Unlimited use for your business

Business membership illustration

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Capability Grader
+
Personalized Learning Plan
+
Quick Wins
+
Comprehensive e-learning

LEARN MORE
Smart insights logo
CLOSE