Quick Wins

How to get quality backlinks

Learn techniques and strategies to increase relevant links from other sites and boost your site’s organic traffic

In this guide, we will show you how you can attract high-quality backlinks that give your website the authority it needs to increase organic (free) traffic.

What will I learn?

The most powerful quality signal you can provide a search engine is called a backlink. Simply put, this is a link to your site from another site. Search engines see this as a recommendation, with more weight placed on links from relevant, authoritative sites and pages. Like word-of-mouth, you can’t directly control what people say about your business. It’s up to you to give them something positive and valuable to tell others. The same is true regarding backlinks.

The guide will teach you:

  • How hyperlinks have changed as SEO has evolved
  • What a great backlink looks like
  • How to use list posts, guides, infographics, and other forms of content to earn backlinks
  • What learn earning tactics don’t demand newly-created content

How is this Quick Win structured?

This Quick Win is structured into five main sections:

  1. What are backlinks?
  2. Anatomy of a quality backlink
  3. Types of content that attracts quality backlinks
  4. Three proven link building strategies
  5. Six little-known ways to build links without creating content

About the author

Lyle Laaks

Lyle LaaksLyle Laaks is a full-stack marketer with an impressive depth of knowledge. His ability to understand core consumer motivators and communicate complex ideas simply has given him the reputation as a highly effective marketer. This, coupled with his affinity for tech and a love of learning has given Lyle the ability to help people from a cross-section of industries scale their businesses through digital marketing.

Currently, he spends most of his work time and energy on Write Side Up, a copywriting and content creation company that produces work for marketing agencies across the globe.

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How to get quality backlinks



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