Quick Wins

How to use blogging for lead generation

Learn why blogging is one of the most cost-effective lead generation tactics for businesses and how you can make improvements to your existing blog content.

This Quick Win is for any B2B or B2C business owner or marketer who wants to grow their business and generate more leads using a cost-effective technique. It covers the basics of blogging for business, as well as the best tactics for generating leads from blogging.

You can use it to review your approach to a new blog or make improvements to an existing blog.

What will I learn?

  • The value of blogging for business and why it is one of the best and most cost-effective lead generation tactics
  • What types of businesses can and should use blogging for lead generation
  • B2B and B2C examples of businesses who successfully use blogging for lead generation
  • What you need to know before starting to blog in order to maximize your results
  • An in-depth look at the different lead generation tactics you can employ on your blog
  • A list of useful tools that will help you generate better results from blogging

How it this Quick Win structured?

This is structured into five sections:

  • Why blogging is one of the best lead generation tools for businesses
  • What you need to know before you start writing
  • How to generate leads from your blog
  • Optimizing your blog posts for search engines
  • Useful tools

About the author

Lilach Bullock

Lilach BullockHighly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market and was crowned the Social Influencer of Europe by Oracle. Recently listed as the number one Digital Marketing Influencer in the UK by Career Experts. She is also a recipient for a Global Women Champions Award (by the Global Connections for Women Foundation, GC4W) for her outstanding contribution and leadership in business.

Check out her site Lilach Bullock or connect with her on LinkedIn

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 41 other quick wins.

Already an Individual or Business member?
Login here

How to use blogging for lead generation



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE