Conduct SEO technical audits

Learn how to audit your website’s SEO performance to identify improvements

This Quick Win will provide you with a simple process to the foundational stage of any SEO strategy – assessing the search engine friendliness of your website. This requires significant planning and thorough analysis due to multiple factors that can influence the way search engines evaluate your site.

Our SEO Quick Win will provide you with a simple step-by-step process to assess the search engine friendliness of your website which forms the first foundation stage of any SEO strategy.

What will I learn?

In this Quick Win you will learn:

1. The steps needed to carry out a thorough SEO audit of your website
2. Using available tools, (e.g. Google Console) to audit performance
3. Understand how to audit the two areas of importance; optimizing for mobile and metadata

Who is this guide for?

This guide is for anyone who manages the SEO strategy and needs a more strategic approach to SEO by better aligning their strategy with their digital marketing goals. Typical readers include:

• Marketing managers and digital marketing managers
• In-house SEO managers and execs who are new to this role
• Technical webmasters who are unfamiliar with using Google Search Console

How is this Quick Win structured?

This Quick Win goes through 10 steps to thoroughly audit your website to improve SEO. The steps are:

• Step 1: Check the correct pages are being crawled
• Step 2: Review your website indexing and crawling performance
• Step 3: Auditing for Mobile
• Step 4: Test Page Speed
• Step 5: Review your Meta data
• Step 6: Review duplication of content
• Step 7: Check you have a HTML sitemap
• Step 8: Check that your website has been registered with Google My Business
• Step 9: Checking for any Google traffic Penalties
• Step 10: Create a useful 404 page

About the author

David Reilly is a Digital Skills Training, strategist and writer.

His passion is exploring future technology trends, delivering training workshops and writing about topics such as digital acquisition, content marketing, B2B marketing, strategy and what it means to thrive in the digital world. David runs the ‘Future Thinking in Digital Marketing Meetup Group’ exploring the likely impact of future technology disruptions.