Quick Wins

Copywriting for social media marketing

Whether you inherit the management of existing social media platforms or you’re setting things up from scratch, you can’t reap their benefits without getting basic copywriting principles right first.

Social media plays a vital role in today’s marketing and communication strategy for businesses of every shape, size, and industry. Thanks to our increasing reliance on and usage of technology, the way people perceive a brand’s message ultimately affects their decision to make a purchase. No longer are they convinced by what a brand says about its products – instead, opinions are formed by global information gained through online and offline platforms.

Getting the right approach through the relevant social media platforms therefore helps to create a voice for a business, important to the overall brand image.

What will I learn?

This guide will help you to review your approach to writing content for use on social media. It will provide a list of actionable points to help you think about style and content, gaining attention, and engaging with your followers better. You will be able to work through simple tips based on both B2B and B2C examples.

How it this Quick Win structured?

In this Quick Win, we will take you through best practices for social media copywriting in line with your overall social media strategy to make every word count. You will learn how to:

  • Compose strong headlines
  • Follow the inverted pyramid structure
  • Keep it simple
  • Plan a variety of post types
  • Use CTAs appropriately
  • Remember your writing environment
  • Add context through hashtags

About the author

Rhian Harris

Rhian Harris has worked with brands of all shapes and sizes to plan, deliver and manage all aspects of their online marketing strategies since 2004. She now works as a freelance writer and blogger, regularly contributing content for Smart Insights as well as other well-known media outlets.

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Copywriting for social media marketing



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