Quick Wins

How to do Facebook retargeting

Learn how to find and promote yourself to advertising to segments that will benefit your business, use Facebook Pixel, set up dynamic ads, and improve your retargeting tactics

Our Facebook retargeting module is designed to offer a step-by-step approach, which can help you to make an action plan for your Facebook retargeting strategy. This helps you to plan, manage and optimise your retargeting better.

This Quick Win will also help you to implement retargeting faster and better.

Below is our video introduction to retargeting, where we introduce what retargeting is.

What will I learn?

This guide covers everything you need to know to set up your own retargeting campaigns.
You will learn how to:

  • Reach the valuable segments that are most interested in you
  • Avoid the “not interested” visitors
  • Install the Facebook pixel
  • Create your first custom audience
  • Set up dynamic ads for retargeting
  • Implement Retargeting faster and better

How is this Quick Win Structured?

The guide is structured into four steps, with additional actionable strategy recommendations as well as visual examples.

Recommended member resources

Our Social media toolkit contains guides for organic and paid Facebook marketing plus practical guides for the other social networks.

About the author

Gareth Roberts works with e-commerce sites to architect their “conversion funnels”. He dives deep into paid traffic channels, (such as Facebook, Instagram, Google Adwords and YouTube) where he loves utilising the power of Facebook retargeting to transform web visitors into paying customers.

Business membership badge icon Starter/Pro Membership is required

Business Starter and Professional members get access to this and 42 other quick wins.

Learn more Already a Starter/Pro member? Login here Guide cover image

How to do Facebook retargeting

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

Quick Win checklist illustration

A checklist approach means you can save your progress and return to where you left it at any time.

Quick Win video illustration

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Quick Win worksheet illustration

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins regularly. And they're all exclusively available to our
Business Starter and Pro members

Partner company logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMBs in over 170 countries.

Smart insights logo