Quick Wins

How to do Facebook retargeting

Learn when and how to use Facebook's different retargeting options. We’ll take you through how to find and promote yourself to advertising to segments that will benefit your business, use Facebook Pixel, set up dynamic ads, and improve your retargeting tactics.

Our Facebook retargeting module is designed to offer a step-by-step approach, which can help you to make an action plan for your Facebook retargeting strategy. This helps you to plan, manage and optimise your retargeting better.

This Quick Win will also help you to implement retargeting faster and better.

Below is our video introduction to retargeting, where we introduce what retargeting is.

What will I learn?

This guide covers everything you need to know to set up your own retargeting campaigns.
You will learn how to:

  • Reach the valuable segments that are most interested in you
  • Avoid the “not interested” visitors
  • Install the Facebook pixel
  • Create your first custom audience
  • Set up dynamic ads for retargeting
  • Implement Retargeting faster and better

How is this Quick Win Structured?

The guide is structured into four steps, with additional actionable strategy recommendations as well as visual examples.

Recommended member resources

Our Social media toolkit contains guides for organic and paid Facebook marketing plus practical guides for the other social networks.

About the author

Gareth Roberts works with e-commerce sites to architect their “conversion funnels”. He dives deep into paid traffic channels, (such as Facebook, Instagram, Google Adwords and YouTube) where he loves utilising the power of Facebook retargeting to transform web visitors into paying customers.

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How to do Facebook retargeting



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