How to do Website User Testing to increase conversions

In this Quick Win we will explore reasons to do user testing, how to create a hypothesis for a test, how to pitch user testing to your manager. We will also cover practical steps on how to write test scripts, how to carry out user testing, how to analyse results and how to interpret those results to make change happen.

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What's included?

We’ll explore a range of user testing methods and techniques, including a range of techniques which fall under remote unmoderated user testing.

This Quick Win is included in our Digital Experience Management Toolkit which also offers a comprehensive set of online and downloadable guides, templates and tools to help you plan, manage and optimize every part of Digital Experience Management.



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