Quick Wins

3 killer conversion boosters for e-commerce websites

Your category and product pages are critical decision points for your customers. If you don’t persuade them to act, you’re missing dozens of chances to grow your revenue ever day.

What will I learn?

This Quick Win gives you three ways to increase ‘micro’ conversion actions of your visitors. Specifically, in this Quick Win you’ll learn how to:

  • Allow your visitors to quickly narrow down their choices on category pages
  • Translate your product specifications into benefits with real value
  • Offer effective and timely customer support to your experience

How is this Quick Win structured?

While your visitors may think that they want more choices to choose from, they will feel more confident buying if they see fewer and more relevant choices. And they will want to see which products add the most value to their real-life situations. Then, before they pull the ‘buy’ trigger, in order to lessen their anxiety and concerns, they want to get their questions answered. This Quick Win tells you how to do this with a modest development and time investment.

About the author

Mark Hall has focused on improving the usability and conversion rates of websites for over 15 years. He enjoys doing the customer research that gives him the insights needed to craft high-converting experiences that both satisfy users’ wants and achieve business goals.

Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and usability testing courses.

Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics. When not working Mark enjoying playing tenor saxophone, biking, following his favourite soccer teams, and spending time with his family.

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3 killer conversion boosters for e-commerce websites

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