Quick Wins

How to increase your website leads

Use forward and reverse path analysis in Google Analytics and follow our step-by-step recommendations to learn practical techniques to increase your leads.

All websites generate leads, whether you’re a B2C retailer gaining enewsletter subscribers, an event management company taking event bookings or a B2B marketing automation company using free downloadable guides to capture data.

B2B marketing automation companies are adept at lead generation, since it’s their business expertise and since the purchase cycle often involves research, several steps and multiple stakeholders. Harvesting leads provides an opportunity to convert people into paying customers.

What will I learn?

In this Quick Win, we explain proven UX, analysis and persuasive techniques to help convert visitors into qualified prospects and buying customers.

You will learn how to:

  • Use Google Analytics to discover opportunities to boost leads
  • Measure weaknesses in lead conversion efficiency
  • Practical techniques to boost email sign-up rates
  • Evaluate content marketing to improve lead magnets
  • Review which paid, owned and earned media drive leads

How is this Quick Win structured?

The Quick Win is structured around these 5 techniques that as consultants, we recommend regularly on client projects to generate and convert leads.

Each technique is broken down into an explanation with examples from other websites, then the steps that you can work through to help you improve your own capability.

About the author – James Gurd

James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson, Salmon to increase their leads.

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 33 other quick wins.

Already an Individual or Business member?
Login here

How to increase your website leads



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE