Quick Wins

Re-engineer your meta data to boost SEO success

Re-engineer your meta data to boost your website's position in search engine results and grow your audience

Get SEO right and it can be one of the top online customer acquisition techniques and, as there is no media cost when a searcher clicks through to your site, it can also be one of the most cost-effective. What’s not to like!

In this Quick Win, we’ll walk you through the different types of meta data available, what is most and least important, and how to improve your ranking through meta optimization.

Re-engineering your meta data is an activity copywriters, SEO specialists or developers can do to boost pages working for you already in the SERPs – build on what works.

How is this Quick Win Structured?

This Quick Win includes an introduction to SEO and SERPs, and why these are important for growing your business. Then it goes through the types of meta data available and which to optimize to improve your ranking results.

Resource Details

Authors: Dr. Dave Chaffey and Amelia Mayes

Related recommended resources: Use this Quick Win with our On-page SEO and copywriting template, designed to help editors and copywriters learn best practice of online copy that is optimized for search engines.

About the Authors


Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights.

Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Amelia Cooper

Image of Amelia smiling

Amelia Cooper is Head of Content at Smart Insights. She is responsible for managing the paid member content library and e-learning resources, as well as strategic planning to ensure customers get the most from their memberships. She is a University of Southampton and the Chartered Institute of Marketing graduate with over 8 years’ experience in digital marketing, specializing in content marketing.

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Re-engineer your meta data to boost SEO success

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