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Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns

For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds of subscribers on your list can be quite a daunting task, which is why you need to automate your campaigns. Here are the different automation emails that every business should send to their prospects based on their buying stage and their action.

Welcome or onboarding emails

This is your first ever contact with the prospect, which happens when they share their email address with you. You will need to make them feel welcome, set the expectations for the future and motivate them to provide their personal information that would let you send better and more relevant emails. The email…

51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy?

While many social media users and consumers are growing tired of influencers, they are still an incredibly effective marketing tactic for brands. In an increasingly digital world that has seen people become immune to more traditional forms of advertising, influencers do exactly what they say on the tin – they influence purchase behaviour. Influencers are trusted to give honest reviews, recommendations and tips to their followers, which means they can make a difference to which product or brands consumers ultimately buy from. The ultimate form of social proof, influencers have a degree of credibility in their niches, which makes them a go-to source for information. Beyond this, influencers do something that many brands still struggle to do – they build relationships with their customers. A large part…

Email design is constantly evolving with consumer preferences, so what trends do you need to be aware of in 2020?

Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements.  

The constant endeavor of email designers is to bring a unique experience to subscribers. The biggest validation of this fact is how email design trends continue to change every year. In 2020, we believe that email designs will be highly interactive and remarkably advanced.   Here are the top email design trends that we are really excited about this year:

Design for dark mode 

Dark mode has gained immense popularity as the usage of digital devices continues to rise. The colour palette of the email interface changes in the dark mode, as a result of which, the copy is displayed on a dark background and light…

Customers are more likely to return to a brand that provides good customer service, both before and after sales

Enhancing your customer experience can help you drive more growth for your business. Customers are more likely to return to a brand that provides good customer service, both before and after sales. Happy customers are a key factor in increasing the revenue for your business. A recent Adobe report indicated that the greatest opportunity to grow any business lies in improving their customer experience. Here are some of the best ways that can help you do that:

1. Know your customers

It is very important for you to be familiar with your target audience. Understanding your customers can give you insights into how to develop a strategy that enhances their buying experiences. Every customer is different and so are their needs and expectations. You need to understand the unique needs of your…

Affiliate marketing can provide a lot of benefits for e-commerce businesses, but only if you get it right

According to recent studies, 81% of brands rely on affiliate links because they involve very little investment. Affiliate marketing, an appropriate marketing solution for every e-commerce store, involves an affiliate signing up to an affiliate program offered by a retailer to first promote and then sell their products on a formulated commission-based payment model. This affiliate, usually a publisher, is poised to promote such products and services using a unique link that sends traffic to the company’s website. If the target lead purchases the product, a percentage of the sales is then paid to the affiliate. [si_blog_banner_cta] Essentially, affiliate marketing can be seen as expanding one’s marketing team by employing the services of third-party companies, which are paid only when the leads are converted and successful sales made. In a world where marketing strategies…

No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics

Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know the promotional season starts much sooner, and what happened this year can be helpful in planning next year’s strategies. Thanks to Thanksgiving’s late date this year, 2019 has six fewer shopping days than 2018 and three fewer than 2020. November 29th is the last possible date for Black Friday to fall, giving marketers six extra days to promote Cyber Week and pre-BFCM (Black Friday/Cyber Monday) deals.

The Cyber Week peak

‘Tis the season for retail email - 68% of consumers say they pay more attention to email during the holidays. While early November promotions have trended in the past several years as marketers compete more and more aggressively for inbox attention,…

The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing?

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible. In 2018, the popularity of pre-produced videos rose by 72% among marketers, bringing this type of digital content to the third position. Experts predict that this number will increase even more in the future. [si_blog_banner_cta] No matter if you have a developing or an already successful business, you need to consider a bulletproof video marketing strategy to keep growing your business. Here are six key things…

Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.  

Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.  

What Sets Cryptos Apart?

How does crypto differ from the fiat money we use today?   For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…

Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market

Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their presence felt on Facebook, Instagram, and Twitter – and to keep up with their ever-changing rules and formats – many continue to overlook the potential of LinkedIn. Around 91% of executives rate LinkedIn as their number one for value gained from their social marketing initiatives, which indicates how well the platform is considered by those at the top. Top-level regard for the platform is reflected in the demographics of the site: 45% of LinkedIn users are working in upper management. [si_blog_banner_cta] Despite this, many small businesses have held back from establishing a company LinkedIn profile, perhaps because the concept feels like it is neither quite the…

Should you sneak marketing into your newsletter?

Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. [caption id="attachment_144816" align="alignnone" width="640"] [Image Source][/caption]It’s popular because it works. As long as you can get your message to the right person, and you can convince them to open it, you’re golden. Of course, getting the message to the recipient has become more difficult over the last few years.

Why it’s getting harder to get your email through

The use of AI in email scanning services has made it a lot harder to get marketing emails through. In fact, they’ve become so effective that we’ve seen a drop in the overall percentage of spam emails. In 2012, 69%…