Your email list is priceless, which is why you need to build it up and increase your audience

Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re not wrong. With an average return on investment of more than $40 for every $1 spent, it’s hard to ignore the power of email marketing for both B2B and B2C companies. [caption id="attachment_140518" align="alignnone" width="640"] Image source: AWS[/caption] While the stats speak for themselves, another reason why building your own email list is so effective is simply because you own it. Sure, you can acquire lots of attention and followers on Facebook, Twitter, or LinkedIn. You can even create strong online communities there. But at any moment, these walled gardens could take it all away. Then how will…

Recapture the attention - and transactions - of your e-commerce cart abandoners

Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners don’t follow up with these visitors in any way. This lack of follow up represents millions of dollars of lost revenue, not just from the current purchase, but from additional purchases these shoppers would end up making over time. True, some of these cart abandoners were ‘just browsing’ or otherwise had no immediate intent to buy, but others were on the cusp of converting and something wasn’t quite right. In this post, I’ll describe how to recapture the attention - and transactions - of your e-commerce cart abandoners. There are two things you will need to follow up with these prospects: a) a sequence of cart abandonment recovery (AR) emails, and…

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on mobile and desktop? What is a good open and clickthrough rate? How do they differ by type of email? For the…

Chart of the Week: Q4 2018 saw email engagement stay mostly stable but triggered emails still outperformed BAU messages, despite the lower volume

A huge part of improving email performance is benchmarking against industry standards to see where you are above or below average. The latest Epsilon ‘Email trends and benchmarks report’ takes a look at Q4 2018 to see how emails performed compared to the rest of 2018 and previous years.

Key takeaways

The majority of email metrics for Q4 stayed relatively stable compared to the rest of 2018. Emails that were triggered by specific actions taken by website visitors or customers received fairly strong results while business-as-usual (BAU) emails stayed stable. [si_guide_block id="13013" title="Download our Individual Member Resource – Email sequence contact strategy template" description="This spreadsheet provides a template for marketers to create a messaging sequence that supports their business for the range of potential event-triggered campaigns."/] Overall, the fact that BAU…

Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns

For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds of subscribers on your list can be quite a daunting task, which is why you need to automate your campaigns. Here are the different automation emails that every business should send to their prospects based on their buying stage and their action.

Welcome or onboarding emails

This is your first ever contact with the prospect, which happens when they share their email address with you. You will need to make them feel welcome, set the expectations for the future and motivate them to provide their personal information that would let you send better and more relevant emails. The email…

Why your email campaigns might not be going directly to your subscriber’s inbox

Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns really relies upon the success of your email deliverability and whether your email reaches the main subscriber inbox. This is something that is often overlooked by many email marketers. Email open rate and click-through rate are helpful, but if your email campaign isn’t delivered to a subscribers main inbox and ends up in spam or other email folders, it’s likely that these statistics might be distorted. [si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Use the best quality benchmarks gathered for all aspects of digital marketing in our twice-annually updated statistics compilation. They're ideal for getting a quick snapshot of how channels are performing on a global scale between many different industries and company…

Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization

Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales. Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%. Why is this? [si_guide_block id="44461" title="Download our Premium Resource – Email marketing trends 2019" description="Email marketing is still worth taking seriously. The aim of this guide is to showcase some of the latest email marketing and marketing automation techniques deployed by brands to…

Every irrelevant email is a missed opportunity that costs you engagement and conversion

Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that your messages are personally relevant and well-timed. That means your emails must be personalized and intimately connected to your visitor's behaviour.

[si_guide_block id="93629" title="Email marketing re-engagement and reactivation guide" description=" Learn how to re-engage inactive subscribers in your email database and turn lapsed subscribers into active customers. The guide is produced by email marketing experts and offers recommendations on different angles of email reactivation, including the problem of inactive subscribers and provides advice on how to improve the health of large email databases."/]

Here are three examples of personalized email strategies, for different sites, that exceed the norm, and keep visitors coming back for more.

For a content site

Increase engagement and retention by sending personalized…

Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly

Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible? If you’re new to email marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.

It's all about ROI

The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded…

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology

You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be surprising if such advancements are actually achieved. But as far as we are from having sentient robots that might take over the world, artificial intelligence has already made it relatively far from the day it first came to be. There are emerging trends with the technology across various industries as it’s utilized to improve different processes. In the field of digital marketing, artificial intelligence plays a crucial role, particularly when it comes to email marketing. Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. With the help of artificial intelligence, …

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