Chart of the Week: 43% of organizations are "holding steady" when it comes to the effectiveness of their email marketing

Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads and re-engage existing customers. However, the fact that it is so heavily used by marketers means that it comes with a number of challenges, which are resulting in variations in terms of the results that marketers get. When it comes to marketers’ email marketing effectiveness, 43% reported that their effectiveness is holding steady. Demand Metric and Validity’s the State of Email Marketing 2019 report revealed that more marketers are “holding steady” compared to 2018’s 37%, however, this seems to be because fewer respondents are reporting an increase in the effectiveness of their email marketing. [caption id="attachment_146623" align="aligncenter" width="939"] [Email marketing…

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on mobile and desktop? What is a good open and clickthrough rate? How do they differ by type of email? For the…

Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful

People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a small increase in 2018. When it comes to business emails, while they are checked less than in 2016, they have seen an increase in minutes being spent looking at them compared to 2017 and 2018.

Personal versus work emails

In terms of open rates, people are a lot more likely to open work emails than personal emails. Around 80% of work emails are opened on average, with 59% of work emails being deemed useful by recipients. In fact, people spent three hours or…

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?

According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022. With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? The answer is RICH MEDIA. [si_guide_block id="10442" title="Download our Premium Resource – Email marketing audit" description="The use of rich media is just one area of your email marketing you should assess. Download our email marketing audit to start benchmarking your skills and creating a plan to take your email campaigns to the next level."/]

What is rich media?

Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved…

It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers

As 2019 draws to a close, it’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective. For this blog, we’re joined by a…

Should you sneak marketing into your newsletter?

Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. [caption id="attachment_144816" align="alignnone" width="640"] [Image Source][/caption]It’s popular because it works. As long as you can get your message to the right person, and you can convince them to open it, you’re golden. Of course, getting the message to the recipient has become more difficult over the last few years.

Why it’s getting harder to get your email through

The use of AI in email scanning services has made it a lot harder to get marketing emails through. In fact, they’ve become so effective that we’ve seen a drop in the overall percentage of spam emails. In 2012, 69%…

Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization

Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales. Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%. Why is this? [si_guide_block id="37073" title="Download our Premium Resource – Email and Marketing Automation playbook" description="By reading this playbook and assessing your performance across 20 key activities, you'll be able to identify potential areas of improvement and put a strategy together to…

Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like getting emails from companies they do business with, and it’s clear why email is the largest source of new revenue for 59% of marketers. One of the most overlooked but best ways to acquire new leads and customers to market to via email is — surprise, surprise — email advertising. That’s because prospects who initially engage with your brand in the email medium tend to purchase at far higher rates in this same medium compared…

Chart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes?

Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI – if you get your campaign right. Your emails aren’t just about engaging images or CTAs being in the right place, first and foremost, your campaign needs to be about getting emails into inboxes, which is where many people fail. According to Return Path’s 2019 Sender Score Benchmark Report, 2018 saw more than 600 billion emails sent by spammers, which ultimately means that email providers get stricter with protocols designed to stop spammers. While these protocols are meant to protect people from potentially harmful emails, legitimate senders can be affected. [si_guide_block id="134223" title="Access our Quick Win – Getting emails into the inbox" description="Better understand email marketing deliverability, how to…

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range

Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range. Yet unsubscribe rates are typically around 0.25% - according to email industry benchmark reports. [si_guide_block id="5508" title="Download our Premium Resource – Email marketing strategy guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy."/] The new "Email Addiction" consumer research report just published by Zettasphere and Emailmonday provides an answer. The report is based on results of a consumer survey and sought to get…

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