How do you know whether social media is working for you? How do you translate comments and likes into ROI
Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the best digital marketing strategies – but how do you know whether it’s working for you? How do you translate comments and likes into social media ROI (return on investment)?
In this blog post, I will show you how to measure your social media ROI.
Why do you need to measure your social media ROI?
Like with any marketing practice, you’re investing time, money, and effort into your social media marketing strategy. So naturally, you want to know whether your efforts are paying off.
That’s not to say that if you’re not getting any clear ROI from social media that means you should quit it altogether; rather, measuring your social media success helps you understand what…
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms
Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021.
Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally,
53.6% of the world's population uses social media. The average daily usage is 2 hours and 25 minutes.
We'll keep this post updated during 2021 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal Global Overview report published on 27th January 2021.
This post will…
Frameworks for managing social media marketing
When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, look at your People, Objectives, then develop your Strategy and finally implement the Technology.
This inspired me to create my own acronym TALKING, a social media management framework to help shape and champion social media plans. I've used it with many different types of business since and it seems to give rise to good discussions around the main social media strategy and management issues.
7 elements of the TALKING framework to manage your social media marketing
Define and build your segments and personas.
Linking to Seth Godins reference to people being part of tribes of…
We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media trends to reach and convert more customers, but how's it going so far?
Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest social media trends in technical and social developments to make sure they are exploiting all the opportunities available.
It's no surprise that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Planning for 2021, we already knew from Datareportal's July 2020 Digital snapshot that nearly half of respondents have spent more time on social media due to COVID-19, evidenced by a 10% YOY increase in usage…
Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need.
Looking to strengthen your technology company's marketing strategy? As marketers, we are all striving to apply data and customer insights to our marketing activities. But in the IT and high tech sector, with competition at an all-time high, this approach is absolutely critical. Our tried and tested tech marketing solutions support IT and high tech marketing professionals to plan, manage, and optimize their marketing strategy, and win more customers.
Why invest in strategic marketing for your tech company?
If you haven't already got an omnichannel marketing strategy in place, now is the time to develop your marketing to compete in the competitive, growing, IT and high tech marketplace.
As McKinsey found in their UK B2B COVID-19 survey, the technology, media…
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance.
Wondering how to plan a social media marketing campaign?
If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to start a new campaign.
But in order to make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance.
That's why you need a data-driven marketing strategy to help shape the direction of your social media campaign to improve your chances of achieving your goals.
Smart Insights members are using our social media solutions to create an integrated social media marketing strategy, to increase engagement and boost leads and sales.
1. Set social media campaign goals
The first question you need to ask before a campaign is:…
The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic, Clubhouse, a new social media site, focusing on an audio experience, entered Beta with around 1500 members. It was already being valued at $100 million dollars and it didn’t even have a website. Members trickled in through the year and then in December, it experienced hockey stick style growth. According to Backlinko, Clubhouse now has 6 million users at the time of writing (Feb 21), that’s up from 600k just two months ago.
Clubhouse marketing stats
Searches for “clubhouse app” have increased by 99x over the last 6 months according to Exploding Topics (below). They are up over 3250% over the last 90 days.
Marketers face their own particular challenges when it comes to digital marketing for financial services
It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested?
It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing.
Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself.
And now, let’s get…
Paid vs organic social media strategy: Your planning essentials
Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid social media channels to monetize platform investment.
If the first era of social was engagement, the new era is acquisition and conversion. Social commerce has been growing over the last few years, but in today's climate that growth has rocketed. Many retailers I work with today are seeing social driving bigger % increases in retail traffic than any other channel.
In June 2020, eMarketer found that 29.6% of US respondents had used social commerce to complete a purchase, with nearly 2/3rds of those…
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post
When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms.
According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform.
While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…