Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy

One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike. "Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...

Netflix

We're kicking off with @Netflix, who in the first quarter of 2020 delivered …

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. We'll keep this post updated during 2020 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal …

In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales.

No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. Just an exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads. Let’s get started. [si_guide_block id="25525" title="Smarter LinkedIn marketing guide" description="For a complete overview of everything LinkedIn can do and how to set up a business page that will generate interest on the platform, download our Smarter LinkedIn marketing guide."]

Step 1: Define and focus on your target market segment

From a glance, this is the easiest step but, at the same time, wrong targeting makes every marketing campaign doomed before it ever started. There is a famous Russian proverb: A person who chases two rabbits…

Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts

The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains how to optimize your social media strategy to improve your organic reach on Facebook. For marketers like you and me, this means that organic reach is plummeting. Not all hope is lost though, with a few tweaks and actionable steps to your Facebook Social Media Strategy, you’ll notice organic reach skyrocket in no time.

Why organic reach continues to decline

Before we dig into the meat of the strategy, it’s important to…

Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected!

Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms.

What are the new social media video tools announced by Facebook?

As the majority of us are now interacting and engaging with our connections in a virtual way. Facebook is planning on stepping up its game to enhance the experience and social reach of its platform by providing more tools for people to connect and engage with.

So here's what's new...

Group video calls on WhatsApp from - Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants. New effects tools will be introduced on Facebook Messenger to improve or alter your…

Learn how social media app TikTok has launched 'Small Gestures'

A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for its platform...

What is the latest social media innovation with the new 'Small Gestures' gift-giving initiative on TikTok?

We often find that many of us appreciate a simple gesture or small gift from a friend, colleague or family member. Especially during recent weeks, identifying ways that can help us stay positive, can go along way. Staying positive whilst social distancing and not being able to maintain our physical connections, like we normally do, increases the importance for social media platforms, to increase innovation, to engage their communities with. [si_guide_block id="5768" title="Download our Business Resource –Social media marketing strategy guide" description="Our social media strategy guide will help you create an integrated social media…

Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic?

Brands have stopped considering social media to be just like any other medium of communication since millennials have started treating social platforms as one-stop-shops for all of their daily needs. In other words, with the exponential increase of social media users and shifting consumption patterns, brands have started redefining their social media strategies. Spurred by changes made by the social network platforms, social media has now become a dedicated marketing and sales channel. Millennials are a particularly important group since their age coincides with peak usage of many social media platforms by age and in particular two of the most popular social networks: Facebook and Instagram. Plus, they are predicted to be the largest target group for 'generational marketing' in future.

What is the age range…

How to use Snapchat marketing in 2020 as part of your social media strategy

Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million. [si_guide_block id="132178" title="Download our Individual Member Resource – Smarter Snapchat marketing guide" description="This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. "/] Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is what keeps some of its…

Are you using social media monitoring (SMM) tools and services tactically? Or maybe you're still not sure if you are using the right SMM tool(s) based on your specific business needs?

Social media monitoring offers digital marketers a wealth of opportunities for a more strategic approach. There is certainly plenty of conversation about these tools and services. So with so many definitions and nuances out there, let's start with a 3 step glossary: Social Media Intelligence: All aspects of social analytics inform your social media intelligence. This intelligence includes not only your own business but the wiser macro and micro environment, such as your competitors. Social Media Listening: This tool is for listening consumers and delving into customer personas and motivations to inform market research. Social Media Monitoring: Ongoing use of data-drive listening and analytics to shape your social media marketing strategy. Successful enterprises across all industries are continuously looking for the…

Examples of engaging Facebook ads, and those that fail to stand out

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand out against the background noise of news, politics and status updates. And there is a lot of noise right now. The ad copy could be great but the visual has to be even better. Because that’s what will be seen first. Now that almost every news site, company page or blogger uses compelling visuals, standing out has become more difficult. But I have come up with a few tried and tested tips to help you create a winning Facebook Ad visual. [si_quick_block id="150792" title="How to use Facebook Instant Experiences (Canvas Ads)" description="Learn the ins and outs of Facebook Instant Experiences with this Quick Win. From set-up to optimization, this guide will help get you up and running with…