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Nobody can deny that the rise of video has drastically changed the way we consume content.

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before.

Statistics about video marketing that will blow your mind

A study conducted by Hubspot showed that 78% of people watch videos every week, while 55% of people watch videos daily. Hubspot found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool. Cisco predicts that in 2020, there will be close to 1 million minutes of videos uploaded to the internet per…

Five practical steps to improve your video SEO and align objectives with strategy and tactics

Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. ‘How-to’ videos, in particular, are very popular and something that brands can take advantage of in order to appeal to their own prospects and customers: Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be…

Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind?

For most of us, the internet is already the primary source of the videos we watch. In the US, streaming is headed towards a saturation point. Netflix, Amazon, Hulu, and now Disney + are quickly picking up new subscribers as streaming quickly becomes the primary source of video consumption within the US and globally. Not to mention that YouTube is essentially ubiquitous around the world. This is important for marketers to take notice of. Not only because traditional TV advertising budgets will soon be replaced by their digital counterparts, but also to understand consumer behavior. Knowing how your customers consume video content helps in a few ways: Knowing what your target audience consumes and what platforms they use can help you develop a better digital video ad…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your marketing strategy and help you get the best possible ROI from campaigns, we’ve compiled some video marketing statistics that could help you get to grips with video.

92% of marketers say it’s an important part of their marketing strategy

In 2020, 92%…

Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results.

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies. It is estimated that people will spend more daily minutes watching video over the next few years than ever before, resulting in more advertisers investing in online video ads in order to drive engagement. While this is…

Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion

Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion rate being 2.35%, there’s a huge scope to improve this and be in the top 10% of websites with a 3-5x higher conversion rate. Only 22% of businesses are satisfied with their conversion rates. If you fall in the remaining 78% feeling that your conversion rates suck, it is high time you incorporate personalized video landing pages in your marketing strategy. As a marketer, you can no longer afford to undermine the importance of videos in capturing, holding and retaining your audience’s attention. A case study by EyeView found that adding videos on landing pages increased conversions by 80-86%. [si_blog_banner_cta] Here’s a guide to…

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down

The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s IGTV and Periscope for Twitter) shows that video marketing is the way to reach audiences. Experts even predict that by 2020, about 80% of consumer traffic in the US will be driven by video. [si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Consumers are also starting to prefer videos over blog posts and other more…

The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing?

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible. In 2018, the popularity of pre-produced videos rose by 72% among marketers, bringing this type of digital content to the third position. Experts predict that this number will increase even more in the future. [si_blog_banner_cta] No matter if you have a developing or an already successful business, you need to consider a bulletproof video marketing strategy to keep growing your business. Here are six key things…

Video content is quickly becoming king in the world of content marketing.

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time from brands? Well now sending videos to introduce your brand or tell a story is considered email marketing best practice. Believe it or not, your audience is much more likely to watch a short video clip than read through a long body of text these days. Video content is quickly becoming king in the world of content marketing. In fact, YouTube is the second most visited website in the world with more than one billion unique monthly visitors every month. Not only that, but Youtube is also…

Right now there’s no more prime real estate for video marketing than YouTube.

The writing is on the wall and video is poised to take over cyberspace completely. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube. Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.

Create engaging vlogs and post regularly

If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should build…