There are many technologies that are set to impact the mobile app development industry in 2020, let's take a look at some of the biggest trends

In an era when the world is heading towards digitalization, mobile apps are gaining tremendous traction in all spheres of life and are becoming an indispensable part of the digital ecosystem. A huge investment in the mobile app development industry by many tech giants has been witnessed in the past few years. Small businesses are also gradually realizing the significance of mobile apps and are incorporating them into business processes. Mobile apps help organizations create brand awareness, deliver personalized content, boost customer engagement, reduce costs, and increase sales. The popularity of mobile apps can be made out by the fact that 1.96 million apps are featured in the App Store and 2.46 million apps are available on the Google Play (as of the second quarter of…

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs

As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs. Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion. If you have noticed a sudden drop in your ranking and traffic,…

Without well-written and engaging content, chances of you catching the eye of your target audience are quite slim

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content marketing strategy is of utmost importance. When it comes to SEO, specifically, Long-form content has a greater impact compared to Short-form content. This is because most Long-form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares. Longer content also has a direct correlation to higher search ranking, as corroborated by various studies. Thus, if you are in the midst of building a content plan for your next…

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?

You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on social media, and are getting decent traffic to your site. Clearly, your marketing efforts are paying off.  How do you scale them up and extend your reach even further? Have you considered pairing up with an influencer? The right influencer can help you get a lot of exposure for your business. In this post, we’ll look at how you can make the process as cost-effective as possible.

What do influencers do?

Influencers have a reasonably extensive fanbase and regularly communicate with their followers. This can be done through blog posts, social media posts, and videos, to name a few. Their…

What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t

Creating a foolproof strategy that will land you clients isn’t always an easy task. There are numerous freelancers, consultants, and solopreneurs demanding the attention of a small pool of businesses and customers. To find the best marketing strategy, Venngage spoke to 100 marketers to learn from their experiences. The results are surprising and should aid you in deciding which marketing strategy works best for you.

Traditional media is out

It seems like only a short while ago, marketers were putting out advertisements to coax clients to hire them. But those days may well be in the past. Among the marketers we surveyed, print advertising ranked lowest as a method of attracting clients. The only print medium that was still being employed were business cards. Another traditional method…

One of the newest tools in digital marketing, messenger applications present a great opportunity for brands to boost their open rates, enhance their visibility, and build a great relationship with customers

Messaging applications are online communication channels that facilitate free, instant messaging between individuals or within groups. Some popular examples include Facebook Messenger, WhatsApp, and WeChat in China. In recent years, companies have started to use these apps to privately share relevant content with customers. So, are messaging apps the next big thing in customer communications? As of 2015, mobile messaging app usage surpassed social media usage for the first time and has continued to grow since. As such, messaging apps have become an essential marketing and communications tool for businesses. Many marketers in 2019 are drawn to messenger apps by their impressive open rate, which is far higher than that of traditional B2C communication methods such as email.

The stats on messaging app…

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human

B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes...and it is those strategies that need to infiltrate our marketing efforts in the business-to-business world in order to compete in the current and future age. All marketing is, after all, human to human. In their article (and accompanying infographic), Imaginasium, a B2B marketing agency, demystifies B2B marketing with stats, tips, and strategies you can put to use today. First, let’s review a couple of those surprising stats about B2B marketing strategies; for more of these, see the full infographic below. 51% of companies don’t have a clear marketing strategy 68% struggle with getting enough quality B2B…

A survey has found that 84% of marketers are positive about GDPR

The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of GDPR means that marketers now have to ask for more explicit consent and be clearer about how people's email addresses and other personal information are used. As a result, some marketers were concerned that fewer site visitors would give their consent to be marketed to and that this would make email marketing less effective. The reality is, a year on, that GDPR hasn’t been the catastrophe some marketers feared. Instead, opinion on GDPR is now broadly positive.

Why marketers are optimistic after GDPR

SaleCycle surveyed marketers about the measures they’ve taken since the introduction of GDPR to ensure that they comply with the new rules and how this has impacted their email…

In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading

If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and that will make their lives easier. There’s also no shortage of apps available, which means yours needs to stand out from the rest. This is where in-app messaging comes in. It lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading. But what exactly is in-app messaging and how can you make the most of this marketing strategy? In-app messages are exactly that – messages that are displayed within the app and triggered according to user interaction. First-time users will have a different message and experience than those users who…

When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores' performance

The procurement process is not simple and straightforward. It’s complicated. The manual procurement process is very labour-intensive, time-consuming, and involves a lot of paperwork. On the other hand, when you use technology in your procurement process, it saves you a lot of time. It makes the whole process much simpler and hassle-free. These are just a few of many advantages of leveraging technology in the procurement process Before talking about the key advantages of using technology in your procurement process, let’s quickly look at the most common issues in the procurement process.

Major issues with a procurement process

Companies face problems in their procurement processes because of an ineffective process. It also leads to the occurrence of human errors in the process. The following are some of the most significant procurement issues that can affect…

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