Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology

You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be surprising if such advancements are actually achieved. But as far as we are from having sentient robots that might take over the world, artificial intelligence has already made it relatively far from the day it first came to be. There are emerging trends with the technology across various industries as it’s utilized to improve different processes. In the field of digital marketing, artificial intelligence plays a crucial role, particularly when it comes to email marketing. Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. With the help of artificial intelligence, …

Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years

As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years. With the emergence of innovations in the designing realms, the efficiency level of email marketing has nowhere to go but up. That said, let’s demystify the email design trends that will rock the email space in 2019.

1. APNG in email

APNG, an extension of the Portable Network Graphics format, provides support for animated images. APNG and GIFs are quite similar in that both are lossless formats. The main advantage of using APNG in emails is that it supports 24-bit colours and eight-bit alpha transparency. As GIFs…

To know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it

Perhaps you’re familiar with the often-misquoted Darwin aphorism, "It is not the strongest species that survives but those that are adaptable to change." While this concept largely impacts the field of biology, it may also be applied to technology and the different fields that use modern tech in making improvements. One industry that is set to go through massive changes is digital marketing. Those who dabble in this field should be aware of the changes influenced by modern technology to stay relevant. But to know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it.

Big data

Cloud technology has blown the doors of businesses wide open when it comes to gathering massive amounts…

What is PR Smith's SOSTAC® marketing planning model and how do you use it?

If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it's easy to remember and it makes it easy to structure plans for different planning activities. Whether you're creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing SOSTAC®, is your friend. [si_guide_block id="42511" title="Download our Premium Resource –SOSTAC® Digital Marketing Planning Guide" description="When we speak to our members, many mention SOSTAC® as being really useful for structuring plans, so we talked to Paul about collaborating to create a guide applying it to online marketing planning and it’s now available to download."/]

What is SOSTAC®?

SOSTAC® is a planning model, originally developed in the 1990s to…

More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing

There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a viable strategy to put your efforts into, especially as the ROI for it is around 3,800%. It also remains an important source of information for B2B companies. No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. According to a survey by DMA Insights, 53% of consumers say that they receive too many irrelevant emails from companies. More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies…

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer

The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so much more than that.  You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates. In fact, 62.27% of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences. Let’s take a look at some examples and the infographic by Post Funnel. This will give you an idea of how to effectively use personalization in…

Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions

With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018. This year once again saw record online sales, with Adobe announcing that US consumers spent $7.9bn online on Cyber Monday alone. Across Croud’s global retail clients, the numbers matched up to this trend, with an average 141% year-on-year uplift in online revenue. In line with this, there was also a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions. Conversely, average order value (AOV) increased by only 0.5% on average, suggesting that more customers are taking advantage of Black Friday and Cyber Weekend promotions.

Cost-per-clicks down on 2017

Across Croud’s retail clients, shopping costs-per-click unsurprisingly increased week on week over the Black Friday weekend, but, when compared with…

Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail

Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet. This is why influencer marketing is creating such a buzz. Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail. So, it’s only natural that advertisers are lining up to collaborate with influencers. But what is the return on investment (ROI) that you can expect from influencer marketing? There are lots of factors you need to take into consideration. To give you a better idea about the ROI of influencer marketing, let’s take a look at the numbers. A study…

Right now, video content is slowly shifting to favor mobile devices by turning vertical

As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.

The rise of social videos

Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media. The largest social media platforms have seen that vertically-oriented content is not…
One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences. Before we delve into the power of Facebook as an advertising platform, here are some fast facts and figures from the 2018 Social Media Marketing Industry Report. 72% of marketers use Facebook ads. 34% of survey respondents say Facebook ads allow them to measure their return on investment (ROI). Marketing teams’ top reasons for advertising on Facebook vary from brand exposure to website traffic and lead generation. Since Facebook ads are helping many businesses in various aspects of marketing, it might be wise for you to turn to Facebook as a channel…

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