5 steps to using a personalization program to increase online sales

Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the key areas of focus for a fully optimized personalization programme.

The 5 personalization techniques

Using a strategic approach to personalization structure is imperative. The infographic recommends 5 personalization steps and a process to follow, for a successful personalization programme that increases online sales: Selecting goals most appropriate to your funnel stage - Selecting the right measure(s) is vital when looking at what part of the conversion funnel you are wanting to optimize. Apply testing optimization Segment for greater lift Apply 1:1 Machine Learning for individualized experiences Incorporate optimization, segmentation and 1:1 to achieve your goals …

How old are the top ranking pages and what does this mean for your business?

One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this question and responding with the same answers that there's not a 100% chance of ranking on Google even if you do everything right. Ranking first on Google organically may not be as successful as you once thought when you've got 3-4 search ads taking space at the top. So what does it take for higher chances of potentially ranking based on Google? Only 22% of pages that currently rank in the top 10 were created within 1 year, with the majority of pages being 3 years and older. These strategies on this infographic by The Website Group are guaranteed to revolutionize your marketing. Courtesy of: The Website Group…

A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/] Typically about 60 - 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. But by introducing the proper design elements…

69% of customers are 'concerned' with their data on IoT devices

[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/] This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on…

Create an inbound marketing strategy that facilitates lead generation and sales

Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know the concept and the components; however it becomes inevitable to get a pathway that leads to smooth execution of the campaign. The list of The list of questions goes on when you decide to build a marketing plan – what to do, how to prioritize, what will work for your business model and how to implement the proper infrastructure, tools, and technology to facilitate lead generation via inbound. A robust plan could only help in differentiating between an amateur and master campaign. Only 68% of marketers believe their marketing strategy is effective.

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How much your cost per click should be for a #1 advert position, according to your industry

A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in your campaign have various costs associated with each click. So when estimating a sensible Adwords budget for your new campaign, without using Google’s Keyword Planner as a rough guide, (emphasis on rough), you may not know where to begin. In this post we’re going to focus on the Google Search Network as this is often the starting point for businesses when they begin digital advertising. We’re going to look at Google’s estimates for what the average cost per click is for the top 10 online industries in the UK and how you can reduce these costs significantly.

What does…

Do you work in SEO? This infographic maps out the skills you need to develop

SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas of their skills. If they focus entirely on outreach, they might lose some of their technical expertise, whilst if they do nothing but look at analytics all day they won't be building links. If you're looking to move up the career ladder an exec to a manager to a departmental head, then check out this infographic to see what skills you'll need to focus on most at different stages. If you're interested in developing your digital skills more broadly, did you know we have a free research report on digital marketing…

How B2B marketers can deliver compelling content journeys to keep a buyer's attention

Did you know 775,000,000 customers visited an IKEA store last year? How can we take the success of IKEA and their journey through home decor and meatballs and apply this to B2B content marketing? Easy - think about everything IKEA do right and apply it in your own unique way! For instance, consider these key approaches to B2B content marketing from IKEA's layout: Package related assets together Let prospects preview content before filling in a form Provide a one-way logical pathway (this allows more time, and money, spent on your product/service) Ikea's floor arrows direct you in your shopping journey, B2B marketers need to consider the sequencing flow and whether content (products) are aligned with the buying journey. And, as a modern marketer, you rely on content to fuel your funnel and generate qualified demand. But what if you could turn…

How mobile devices are serving a wide range of consumer needs

We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of tasks, including the all-important task of making key purchasing decisions. But how does the use of mobile vary when it comes to fulfilling different needs? And how does the use of mobile vary between countries? It is important marketers understand the answers to these questions, so they can understand how best to reach and connect with their target audience. This infographic from ComScore can help you understand how consumers are using different mobile technologies to fulfil various needs. …

How you can get more bang for your buck on Google shopping

The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA.

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There are 7 main strategies that you can implement to maximize your success on Google Shopping.

First, segment your campaigns by branded and non- branded search queries. You will find that performance will vary considerably between the two so it's important to change your bids…

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