Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry.

Influencers can help to make or break a brand. When you work well with influencers, they can raise brand awareness, get more people engaging with your company and increase conversion. However, if your campaign isn’t handled properly, it could result in a lack of trust and your audience going elsewhere. This is why it is vital to understand what you should and shouldn’t do when dealing with influencers. After all, one wrong move could cause damage that takes years to repair. According to Takumi’s latest research into the realities of influencer marketing, there are a lot of aspects of influencer marketing that can turn consumers off. [si_guide_block id="27934" title="Download our Individual Member Resource…

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals.

Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella Hadid and Emily Ratajkowski to advertise it as a glamorous party on a deserted island. When the festival turned out to be the biggest event failure of the century, many blamed the influencers associated with it. The New York Times even chronicled it in its article that spoke about the possible fall of influencers. [si_guide_block id="115521" title=“Access our Quick Win – How to set up a micro-influencer campaign" description="This Quick Win is for business owners and marketers who want to learn new and efficient ways of promoting a business through micro-influencer marketing, generating brand awareness,…

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much of their marketing budget. [si_guide_block id="115521" title=“Access our Quick Win – How to set up a micro-influencer campaign" description="Our micro e-learning course covers everything you need to know about micro-influencer marketing and how to get started with your influencer campaign"/] In 2019, there’s no need to be a world-known celebrity to affect consumer buying behaviour. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise. Nano-influencers — those who are common social media users with less…

Why would you want to reach a smaller audience? Why not go from the big guns from the start?

Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including creating an influencer marketing strategy and tips for finding the right influencers for your campaigns. If you’re interested in learning more about how to create a micro-influencer marketing strategy, check out the Quick Win here.  You’ll get to learn: Why micro-influencers can be more effective than hugely popular influencers How to set up goals for your influencer marketing campaign and establish the right KPIs to help you measure your results How to build a plan for your campaign from start to finish What to look for in…

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?

You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on social media, and are getting decent traffic to your site. Clearly, your marketing efforts are paying off.  How do you scale them up and extend your reach even further? Have you considered pairing up with an influencer? The right influencer can help you get a lot of exposure for your business. In this post, we’ll look at how you can make the process as cost-effective as possible.

What do influencers do?

Influencers have a reasonably extensive fanbase and regularly communicate with their followers. This can be done through blog posts, social media posts, and videos, to name a few. Their…

Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships

You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something or themselves. This hugely popular form of marketing has really taken off, creating a new breed of celebrity and opening up now opportunities for marketers. However, you have to question whether influencers take things a little bit too far and whether they are actually influential in the first place. It’s all well and good working with a brand that you believe in and want to recommend to followers, but the influencer world now seems to be more about freebies than authentic recommendations. [si_guide_block id="82119" title="Download our Free Resource – 10 common social media marketing mistakes" description="Avoid the pitfalls that limit engagement with your target audience. As with any marketing or e-commerce activity, you…

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms

Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies both large and small have enjoyed success with these ultra-modern campaigns, tapping into the potential of social engagement to drive brand awareness, broaden reach, stimulate traffic and boost conversions. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] That being said, influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves,…

Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave

Influencer marketing has been around for as long as marketing itself. Only in the modern age, the term influencer marketing is invariably used to describe the sort that occurs on social media, with Instagram tending to be the platform of choice. Chances are you’re already familiar with the concept of influencer marketing and, since you’ve found your way onto this blog, I’d wager that you’re not exactly thrilled with the results. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Don’t worry: you’re definitely not alone. Businesses have a tendency to make…

How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don't understand the audience you're targeting

Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social media or web traffic but has much lower brand loyalty and even less public trust, or spread your budget across many smaller micro/nano influencers whose reach online is less but following much more loyal? First, let's look at some influencer marketing stats... 80% of marketers find influencer marketing to be an effective strategy. 89% of marketers say that influencer marketing offers ROI that is comparable to, or better than, other marketing channels. 61% of marketers agree that finding the best influencers for a campaign is a big challenge. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. …

These influencer marketing predictions will help you make more informed choices this year

With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the top influencer marketing predictions that will rule 2019. Let's take a look.

1. Brands will be focussing more and more on video content in 2019

Why is video still the king? Because videos are more engaging and authentic than all other forms of content. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Authenticity has, undoubtedly, been one of the key drivers of the success and popularity of influencer marketing. It’s the predominant reason why people do not trust traditional advertising…

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