Five tips to becoming a more knowledgeable and connected marketer

First finding and then navigating a career in marketing can be tough but it’s also very rewarding. With the advancement of digital, the rise of AI and so much new technology, there are many different opportunities to take advantage of. Things seem to be changing all the time and for anyone interested in people, data and creative marketing is a brilliant career to pursue. I’ve been a marketer now for nearly 15 years and over the course of my career, I’ve experienced many different ups and downs. Whatever your field of expertise, no career journey is ever straightforward and there are always twists and turns. However, there are things we can do as marketers to stand out, make an impression and make our own luck. [si_blog_banner_cta] I’ve taken a step back and chosen give tips I would give to any aspiring marketer looking to…

Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.  

Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.  

What Sets Cryptos Apart?

How does crypto differ from the fiat money we use today?   For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…

Five approaches to develop your problem-solving and decision-making skills

As marketers, we’re confronted with different types of questions, data, and challenges on a regular basis. Whether it’s reacting to a negative PR story, reviewing the performance of a digital marketing campaign or weighing up different creative options, we need to make decisions that could impact our organization in both the short and long-term.  Although it’s important for marketers to develop a strong set of technical skills, there is an equally important need for a rounded set of softer skills. One of the most crucial skills needed for effective decision-making is critical thinking.   [si_blog_banner_cta] At its core, critical thinking is about making clear, reasoned judgments. Whilst this in itself sounds straightforward, like many things it’s easier said than done as we’re all susceptible to a wide range of personal…

Evaluating technology options for innovation in marketing - do you know your Hype Cycles?

If you're involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner's well-established Hype Cycle tools which serve to highlight the adoption of new technology services within marketing technology. You'll see we have updated the post for different years, so you can see how technology trends have changed as techniques like content marketing and personalization have moved along the Hype Cycle. [si_guide_block id="84595" title="Download Free resource –Integrated marketing megatrends" description="Learn about the 10 megatrends that have already helped leading companies future-proof their strategies by ensuring all aspects of marketing are integrated."/]

The latest digital marketing Hype Cycle

In August 2019 Gartner published their latest digital marketing and advertising Hype Cycle including their…

Practical steps and tactics to set leaders and employees up for success

The concept of employee motivation is something that organizational development professionals have been thinking about and researching for decades. Where once money and other tangible rewards were considered to be the primary ways to motivate staff, there’s since been a move towards more intrinsic rewards, such as flexible working and professional development. In 2010’s ‘Drive’, Dan Pink eloquently outlined three key factors that influence motivation: [caption id="attachment_145701" align="aligncenter" width="916"] [Image Source][/caption]Over the last few years, I’ve seen and experienced a tangible increase in the word ‘autonomy’ and other related terms and synonyms. It feels as though organizations have developed a renewed sense of duty to remind employees that they can and should be autonomous within their roles and it’s something I’d like to…

Examples of digital marketing tools and techniques to give you an edge in the year ahead

Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available - there is almost too much choice… In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest marketing techniques and technology marketers can use. For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering Digital marketing trends for 2020. Now we’re nearly at 2020, we can see the huge impact that digital marketing has had. Looking at advertising alone, these eMarketer predictions show how the duopoly of …

Five ways to frame our thoughts and actions as leaders

As marketers, there will inevitably come a point in many of our careers when we’ll be asked to step up from operating as individuals focused on specific tasks (e.g. SEO specialists, digital analysts, web developers) to managers responsible for a group of specialists (e.g. digital marketing manager). Whether you make the move into management depends entirely on you and your personal drivers (and whether it’s right to promote people based on their technical skills is a debate for another day). But if you do decide to take the route into management, it's important to consider the implications. [si_guide_block id="117459" title="Download our Free Resource – Marketing careers and skills development workbook" description="Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators, analyze your digital marketing…

Eliminate bloated bottom lines by adopting a zero-based budgeting approach

The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally - if ever - says, “You don’t need me anymore.” Accurate forecasting (even close to being in the ballpark) is the hallmark of the great marketers I have worked with. Sadly, I can count them on one hand. In addition to a wide-ranging combination of consumer, channel, process and delivery knowledge, they were also comfortable and capable in the numbers department. Although we’ve introduced different forecasting techniques to brief marketers on how to use a more data-driven approach, the concept of zero-based budgeting is becoming a popular technique. As campaigns running all around us right now prove, anyone can invest/spend/blow (take your pick) money that flows from the magic money tree that…

Tap into your brand heritage to revive your brand's position and values.

“An organization’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need for a clearly defined digital transformation strategy for organizations to follow and what practical steps organizations can take in skilling up their employees with digital skills, referencing the DARC model More and more traditional brands find themselves operating in ever competitive sectors being disrupted by emerging brands built on new business models. This Disruptive innovation has continued to gather pace, looking to re-map and re-invent any market sector. [si_guide_block id="109627" title="Download our Business Resource – Brand vision and identity playbook" description="This playbook will enable you to define your approach, branding expert Debbie Inglis explains a structured…

Just like other avenues of learning, there are many ways you can approach upskilling

If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? [si_guide_block id="117459" title="Download our Free Resource – Marketing careers and skills development workbook" description="Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators and analyze your digital marketing skills."/] Just like other avenues of learning, there are many ways you can approach upskilling. For instance, you will need to consider factors such as: Upskilling budget Availability of trainers Proximity of trainers Your business needs Your team needs Your team members’ preferences Skills to be learned There are even more factors that may come into consideration once you decide to start upskilling your team. Fortunately, there are many ways to…

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