Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price.

Convenience is the backbone of e-commerce and a huge reason that online shopping has boomed over the last few years. Shopping online offers the convenience of purchasing items when and where it suits you, via a payment method of your choice while also having your item delivered via a method that suits you. It’s no wonder then that convenience is changing the way people shop and how they view certain shopping options, as the National Retail Federation’s latest research shows. This is why e-commerce brands need to consider more than the quality and price of the products they are offering when it comes to showcasing their proposition.

Inconvenience causes cart abandonment

When it comes to the most important things to consumers when online…

Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind

Lee Atwater is attributed as saying, 'perception is reality.' This is never truer that in the world of marketing in general, and Offer pages in particular. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind. The better you can do this, the higher your Average Order Value (AOV) will be - and higher AOVs translate into a higher revenue per visitor (RPV). Best of all, doing this requires only a bit of extra time and cost.

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In order to grow your e-commerce sales, you need a strategy in place to help promote an increase in conversions

E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you're serious about your e-commerce business, then you're probably already plotting how to get your maximum share of that pie. But growing sales actually goes beyond wishing. You need a sound strategy you can implement to produce results. [si_guide_block id="81741" title="Download our Business Resource – Retail e-commerce marketing trends" description="This guide is designed to assist you with your e-commerce marketing efforts, whilst providing you with practical advice and context to the current marketplace, with relevant statistics and various examples to inspire you."/] Which marketing strategies will put you ahead of the competition this year? In this blog post, we'll be discussing six…

Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion

The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the 'next best product' or 'next best content' within containers on your website as with the classic Amazon personalized recommendations (read their published methodology from this fascinating whitepaper from back in 2003). I originally wrote this post in 2010 when there were fewer personalization options. I have updated it annually since with recommendations provided via social media - do get in touch if you have a suggestion - TIA! This is the latest 2019 update where we compare the full range of options from free personalization tools to low-cost and enterprise services across these five categories: 1. Analytics tools based personalization 2. Retail personalization 3. Content or commerce management system personalization 4. B2B…

In the last four years, the retail environment has shifted to the point where a more expansive conversation is needed about ‘commerce’ rather than ‘shopping’.

I recently attended a talk by Jamie Peate, Global Head of Retail Strategy at McCann Worldgroup, on the key trends in retail today. Whether you’re a marketer operating in the retail sector or somewhere completely different, many of the points highlighted cuts across industries and provides a unique insight into human behaviour. Back in 2015, McCann launched the Truth About Shopping, a longitudinal research project to study the dynamics in retail across 26 markets. Four years on, the team revisited the research and noticed that in this short time the retail environment has shifted to the point where a more expansive conversation is needed about ‘commerce’ rather than ‘shopping’. [si_blog_banner_cta] Today, customers are thinking about everything from…

Personalization offers great opportunities for retailers to improve relevance across the customer journey

Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Although some visitors may convert in a single session, it is often far more complex. Research from Google gives the example of a customer called Stacy, searching for a new car which involved an incredible 900-plus digital interactions. Although a car is one of the most complex retail purchases, it makes the point of the need to recognize returning visitors and provide them context whichever device they are on.

Want more information on E-commerce personalization?

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Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers

As an e-commerce business owner, you probably understand the important role that "trust" plays in converting first-time visitors into paying customers.

This set of visitors would never complete the checkout process if they find anything that makes them feel uncomfortable or doubt the credibility of your service. So, keeping them satisfied is compulsory if you are to have any chance of turning them into regular customers. Here are some other benefits you will gain by satisfying new customers: New referral opportunities — First-time customers are usually more enthusiastic about sharing your e-commerce website with their friends especially when they love the experience. New reviews — While your old customers may be tired of…

No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics

Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know the promotional season starts much sooner, and what happened this year can be helpful in planning next year’s strategies. Thanks to Thanksgiving’s late date this year, 2019 has six fewer shopping days than 2018 and three fewer than 2020. November 29th is the last possible date for Black Friday to fall, giving marketers six extra days to promote Cyber Week and pre-BFCM (Black Friday/Cyber Monday) deals.

The Cyber Week peak

‘Tis the season for retail email - 68% of consumers say they pay more attention to email during the holidays. While early November promotions have trended in the past several years as marketers compete more and more aggressively for inbox attention,…

Getting website personalization right is hard and I bet you are sick of being told otherwise

I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing that it will, in time, become a necessity, rather than luxury, for all brands to offer a personal experience to their customers. Still, industry folk are frequently told we should be getting on board with web personalization and the many different approaches to execution that have been proposed over the last few years. But (and it’s a big but), rarely does anyone address the fact that most businesses have one or more fundamental and significant blockers in place preventing personalization success (more on this later). [si_blog_banner_cta] It's akin to asking a member of the public to take part in the World Championship triple jump competition and preparing them by showing…

Product pages do more than just represent the product, they help build a relationship with the customer, giving them every reason to open their wallets and make a purchase

For many webmasters, creating a winning e-commerce product page may not seem as sophisticated as to write an entire article about. After all, all product pages have the same purpose and many other crucial aspects come to play in converting the customer. However, in today’s e-commerce landscape, simply uploading a product, adding some details and then laying back waiting for sales to happen is overly superficial. The dawn of smarter algorithms, more inquisitive online shoppers, and rising competition between brands has given webmasters a lot to think about. Product pages now do more than just representing the product, they help build a relationship with the customer, giving customers every reason to open their wallets and purchase the product. Therefore, the task is not simple,…