Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead

Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across a wide variety of platforms. The number of people online, on mobile and on social has increased year-on-year. According to the Global Digital Report 2019: The number of internet users worldwide in 2019 is 4.4 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.5 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.1 billion, up 2% year-on-year. It’s also worth noting that whilst the major platforms (Facebook, Instagram, Twitter) still dominate, there has been a rise in alternative platforms. As …

Our compilation comparing average conversion rates for retail sites and other industry sectors

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know, "how do our conversion rates compare?" In this post, I have compiled different free industry sources focusing on retail e-commerce conversion, but towards the end of the post, a chart shows average conversion rates for a range of sectors including B2B conversion. At the end of this article, we also feature an analysis of Unbounce landing page lead generation conversion by sector. [si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Read more of the latest stats that you can use to benchmark your company's performance and inform your future strategies with our premium compilation of online marketing statistics."] Before we get to the stats, a couple of caveats on benchmarking conversion rates: When benchmarking conversion…

The potential for online retail growth on desktop and mobile devices

It's interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. The overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 10% of sales in the US and 18% in the UK, but with sustained growth. This summary of Ecommerce growth statistics uses several sources for comparison. We will update it through 2020.

November 2019 update - new worldwide sales forecasts from eMarketer

The latest ecommerce growth forecast from eMarketer suggests that globally ecommerce sales will increase to 16% of all sales in 2020. This is an increase of 19%.

This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for ecommerce are declining, although they are still positive.

Social engineering is the use of manipulative tactics by fraudsters to convince individuals or organizations to voluntarily give up valuable private information

Modern businesses must contend with a range of cybersecurity threats, from DDoS attacks and hacking attempts to viruses and ransomware. However, according to findings published in the 2019 Trustwave Global Security Report, social engineering is now by far the dominant method for cybercriminals looking to access your data. Indeed, the report found that 46% of all breaches in corporate settings can be attributed to successful social engineering attacks, and this rises to 60% in cloud and point-of-sale environments. As a result, learning to prevent social engineering attacks needs to be a top priority for all businesses and individuals. [caption id="attachment_146502" align="aligncenter" width="939"] [Image Source][/caption]Put simply, social engineering is the use of manipulative tactics…

Even in a world where business reviews no longer contribute to aggregate star ratings in SERPs, there are plenty of reasons to include them on your website. 

In mid-September, Google made a significant change to the way it displays business websites in SERPs. Prior to the update, first and third-party reviews on a business website could have structured markup applied to them that would result in the average review rating appearing alongside the web page in Google SERPs, like so: Since Google’s update, which …

To sell products online, your e-commerce website content needs to be persuasive. Here are three metrics to measure whether it is.

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this ‘relationship equity’ to get what we want (or not). In the e-commerce selling realm, persuasiveness — not just content — is king. To crown our site a UX king we need to a) first track how persuasive our site is, and then b) employ new tactics that we hope will increase, or lift, this persuasiveness. [si_guide_block id="20212" title="Download our Individual Member Resource – E-commerce success mapping" description="This template introduces an analytical approach which we think is particularly useful for improving results from e-commerce site marketing but can be applied to other types…

Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be.

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what hasn't. In this article, we’ll take a look at some B2C giants and the lessons we can learn from them to improve B2C marketing strategies. [si_guide_block id="57383" title="Download our Individual Member Resource – Website and e-commerce personalization guide" description="This guide is aimed at marketing managers involved with making the business case for personalization, looking to plan a personalization implementation or extend their use of personalization."/]

1. Amazon.com - the power of memberships

There are undoubtedly dozens of lessons that can be learned…

Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand.

Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products. Businesses might even protest that they are not in the wrong for ignoring negative reviews, that negative reviews showcase the company in a bad light. But for all the notoriety associated with negative reviews, it’s worth keeping in mind that 5x more buyers seek out negative reviews over positive ones for the purchase of goods and services. On top of this, addressing negative reviews might miraculously change an upset customer into a happy one. [si_guide_block id="79186" title="Download our Free Resource – 12 common e-commerce marketing mistakes" description="Find out what e-commerce marketing mistakes you need to avoid./] Further,…

You should strive to add concierge-level service to your e-commerce website’s user experience

We all want to be cared for.

On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job it is to assist guests with their every need). If you’ve seen the episode, you know that later that evening the concierge’s services far exceed his logistical support needs. It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels.  [si_guide_block id="125181" title="Download our Resource – E-commerce personalization buyer’s guide"…

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive

Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then, after that first purchase, they just hear the sound of their marketing engine winding down. If this is the case for you, your acquisition costs — whether SEO, PPC, or other channels — all go towards this one transaction, rather than being spread out over multiple ones. This obviously this gives you a lower ROI on your acquisition marketing investment. [si_guide_block id="20212" title="Download our Individual Member Resource – E-commerce success mapping" description="This template includes a brief description of the technique and a full example template is provided for the range of levers that can be used to…

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