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Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers

We've rounded up our top 7 recommended IT marketing skills and tools for you and your team to plan, manage, and optimize your marketing strategy. Structured across our popular RACE Framework, implement tactics and strategies to achieve your goals at each stage of the customer journey.

1. The RACE Framework

The top spot goes to the RACE Framework. In fact, all our IT marketing recommendations stem from this crucial practical digital strategy framework. RACE empowers marketers and managers in the IT and high tech sectors to streamline their marketing planning to create an efficient and effective marketing strategy. Our tried-and-tested marketing structure helps IT marketers track marketing optimization at each stage of the customer journey from reach to act to convert to engage. Apply the RACE…

Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded

Across the world, many people relate the word "blockchain" with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including pharma blockchain. In simple language, pharma blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded. According to Deloitte, blockchain is a shared and unchallengeable record of peer-to-peer transaction blocks that are stored in a digital ledger. [si_monthly_campaign_blog_cta_banner id=155084] As there is no central authority in the system, all the records and transactions are being stored and shared across all network participants. In addition to this, Blockchain uses the data structure in order to ease the way we make transactions. Apart from the healthcare industry, blockchain technology helps many other industries, including e-commerce, education and manufacturing, allowing companies to keep a permanent…

There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough.

The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. Only by refining the process of data activation can brands improve conversions, promote loyalty and increase repeat purchases. Data activation is a part of our new business reality, and with advances in marketing intelligence and AI, all the steps in what we call the data value chain are built on top of technology. This means that your Martech stack can push you forward or hold you back. [si_guide_block id="87688" title="Download our Business Resource – Marketing technology selection guide" description="This guide will help you harness the power of available digital tools.”/] In a world where your marketing results are directly…

As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies

With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies. It is indicated that artificial intelligence is indispensable in future digital products, especially in the digital marketing field. From the movie "The Matrix" to the Google AI, from the humorous and smart Siri to Tesla's self-driving car, there are more and more enterprises that are implementing AI in digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing. [si_guide_block id="148741" title="Download our Free Resource: Future of marketing report" description="Read about the foundational capabilities that are important for businesses of every size…

Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.  

Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.  

What Sets Cryptos Apart?

How does crypto differ from the fiat money we use today?   For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…

Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization

With the world of digital marketing moving at a faster pace than ever, it is growing increasingly important to assign budget to those areas that could provide the biggest benefits. Arguably, this means investment in areas such as personalization and automation, especially as personalization is being seen as key to improving the quality of leads being generated. [si_guide_block id="87688" title="Download our Business Resource –Marketing technology selection guide" description="This guide will help you harness the power of the available digital tools."/] According to Merkle’s latest Customer Engagement Report, data, technology and analytics are deemed to be the most important areas at the moment, coming ahead of areas like digital (16%), paid media (10%) and search (10%). …

As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge.

Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with your brand, ranging from their phones to their tablets to their laptops. They’re bombarded with messages on email, social media, and search engines. It’s not surprising, then, that a study from Kantar found that more than half of consumers are totally apathetic toward advertising content and 70% see the same ads over and over again. A paltry 11% actually enjoy advertising. Your brand has to rise above all the noise in the marketplace to catch consumers' attention. [si_guide_block id="87369" title="Download our Business Resource – AI and Machine Learning for marketing" description="The guide aims to help…

Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites

There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising opportunities on their websites. Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites. In the process, they are embracing artificial intelligence (AI) in the form of machine learning and predictive analytics, to automatically sniff out and signpost the most likely converting customers. [si_guide_block id="137727" title="Making the case for AI in online merchandising" description="Read our full report, written with Apptus, about how AI can supercharge your online merchandising and transform your internal team."] I find it baffling that once those marketers have taken the horses to water, their merchandising colleagues are limiting the amount of water they are allowed to drink. Many merchandisers are just too…

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model

From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological interventions in the past, AI has had the biggest impact so far. AI’s influence on online businesses has been the most significant development for e-commerce in recent years. Through AI applications, the e-commerce industry has progressed in leaps, allowing online merchants to reduce the costs associated with marketing, administrative, and management. Moreover, AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model. According to industry experts, AI will rank in the top five investment priorities for more than 20% of CIOs by 2020. From its…

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature

The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention. VR will disrupt every sector, and brands that hope to reach Millennials, in particular, need to make use of this new platform. Young people prize experiences over material products, and virtual reality presents a way to fulfill that demand. [si_quick_block id="79375" title="Marketing technology and media innovation guide" description="Learn how Virtual Reality, and other emerging technologies, could be used in your digital marketing strategy to improve your customers' experiences with our marketing technology and media innovation guide."]

Where the Physical…